Heather Johnson, MBA - WINNING with Core Values and Culture

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Host Carrie Richardson sits down with Heather Johnson, MBA, the CEO and co-founder of Goyznta, to explore her journey from the nonprofit sector to leading a successful SaaS company in the MSP space.
Heather shares how her passion for equality, sustainability, and helping small businesses has shaped Goyznta’s culture and mission. She discusses the challenges of self-funding a startup, blending work and personal life as a married business owner, and the importance of maintaining mental health in entrepreneurship.
Hear Heather's advice for other founders, insights on scaling without losing personal touch, and her vision for the future of the MSP industry.

Episode Highlights:

• 1:47 - How Nonprofits Inspired a Tech Business: Heather shares her transition from working in nonprofits to co-founding Goyznta after meeting her husband, an MSP CEO.
• 4:41 - Keeping It Personal at Scale: Heather talks about how Goyznta maintains a close, supportive relationship with their clients, even as they grow.
• 5:50 - Sticking to Core Values During Tough Times: Heather explains why she and her husband have never prioritized their own paychecks over their company’s culture and values.
• 6:58 - Merging with Eureka Process: Heather discusses the smooth acquisition of Eureka Process, focusing on culture alignment and the integration of new teams.
• 10:35 - Visionary vs. Integrator Roles: Heather shares how she and her partner balance visionary ideas with the practicalities of implementation.
• 11:41 - Building a Developer Team with Interns: Heather describes their unique internship program with a university in Amsterdam, including how they’ve fostered a diverse and skilled dev team.
• 19:07 - Mental Health for Entrepreneurs: Heather emphasizes the importance of maintaining mental health from the very start of the entrepreneurial journey.
• 22:07 - Goyznta and AI's Role in Business: Heather discusses the challenges and opportunities of incorporating AI while considering the company’s environmental footprint.

Notable Quotes:

• Heather Johnson on staying true to company values: "It's more important to us to cut back than to do something that we feel is not in line with who we are."
• Carrie Richardson on entrepreneurial conflict: "Your best thinking got you working 18 hour days. At some point, you're going to have to listen to someone else's opinion or thoughts."
• Heather Johnson on mental health: "You need to find time and build i

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com

Book time with either of them here: https://randr.consulting/connect
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