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Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley
Manage episode 430633194 series 2078540
コンテンツは Al Mannarino によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Al Mannarino またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.
Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!
Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
285 つのエピソード
Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley
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Manage episode 430633194 series 2078540
コンテンツは Al Mannarino によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Al Mannarino またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.
Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!
Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
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