Ep. #114: My 8 Marketing & Business Growth Principles

MODELS OF MASTERS w/ Michael Becker

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Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…

約 1 年前 8:11

MP3•エピソードのホーム

In this episode, I break down eight essential marketing and growth principles for business success:

Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs.
Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV).
Attention & Trust Compound Faster Than Revenue: Optimize for gaining attention and building trust, as these are invaluable in the digital economy.
Love Your Customers: Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate.
Choose to Excel, Not to Compete: Focus on excellence in your offerings, making competition irrelevant.
Irresistible Offers: Craft messaging and provide so much value that prospects find it impossible to say “no.”
Embrace Micro-Content and Multimedia: Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape.
Identify and Fix Constraints: To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others.

Tune in to learn how to implement these principles to drive long-term growth and success.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

126 つのエピソード

#Self-Improvement #Entrepreneur #Business #Marketing #Entrepreneurship #Podcasting Education #Michael Becker #Influence

MODELS OF MASTERS w/ Michael Becker

Ep. #114: My 8 Marketing & Business Growth Principles

MODELS OF MASTERS w/ Michael Becker

published 約 1 年前

MP3•エピソードのホーム

In this episode, I break down eight essential marketing and growth principles for business success:

Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs.
Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV).
Attention & Trust Compound Faster Than Revenue: Optimize for gaining attention and building trust, as these are invaluable in the digital economy.
Love Your Customers: Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate.
Choose to Excel, Not to Compete: Focus on excellence in your offerings, making competition irrelevant.
Irresistible Offers: Craft messaging and provide so much value that prospects find it impossible to say “no.”
Embrace Micro-Content and Multimedia: Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape.
Identify and Fix Constraints: To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others.

Tune in to learn how to implement these principles to drive long-term growth and success.

↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============

Hosted on Acast. See acast.com/privacy for more information.

126 つのエピソード

#Self-Improvement #Entrepreneur #Business #Marketing #Entrepreneurship #Podcasting Education #Michael Becker #Influence

すべてのエピソード

MODELS OF MASTERS w/ Michael Becker

1
Become a linchpin. 28:07

37 weeks前28:07

28:07

Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out. Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field. This episode is filled with actionable insights and real-world examples to help you master the art of being a linchpin. Key Takeaways: Identify and embrace your unique value Showcase your process and insights Communicate what makes your approach distinct Build a personal brand reflecting quality and artistry Decouple inputs from outputs to become irreplaceable ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 Get CONTENT CAPITALIST : https://t.ly/9_9JG =============== 🎓 Enroll in my eLearning academy: https://t.ly/u0Dk5 =============== 🌐 Subscribe to the blog: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #120: Monetization, Failing Fast & Lead Management in 2024 17:15

45 weeks前17:15

17:15

This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream. Key Takeaways: Monetization Timing : Understanding when to monetize your product or service to maximize revenue and market impact. Failing Fast : Embracing a mindset of quick iteration and learning from failures to accelerate growth and innovation. Lead Handling : Best practices for managing and nurturing leads to convert prospects into loyal customers. Outbound Prospecting : Effective strategies for reaching out to potential customers and generating new business opportunities. Exponential Thinking : Adopting a mindset that leverages technology and innovation to achieve exponential growth. Mega-Trends : Identifying and positioning yourself behind major trends before they become widely recognized, allowing you to capitalize on emerging opportunities. Tune in to gain valuable insights and actionable strategies to enhance your business acumen and drive success. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 Get CONTENT CAPITALIST : https://t.ly/9_9JG =============== 🎓 Enroll in my eLearning academy: https://t.ly/u0Dk5 =============== 🌐 Subscribe to the blog: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business 10:01

46 weeks前10:01

10:01

This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours. Key Takeaways: Buying a Business : Financial Health : Evaluate the financial statements and profitability. Market Position : Understand the business’s position within its industry. Customer Base : Analyze the customer demographics and loyalty. Growth Potential : Assess opportunities for expansion and scalability. Operational Efficiency : Review the efficiency of current operations. Legal Considerations : Check for any legal issues or liabilities. Cultural Fit : Ensure alignment with your values and business philosophy. Selling Your Business : Optimize Financials : Ensure your financial records are in order and demonstrate profitability. Value Proposition : Clearly articulate the unique value your business offers. Preparation for Transition : Prepare for a smooth transition by documenting processes and training key personnel. Includes detailed insights and actionable advice on making informed decisions when buying or selling a business. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #118: Sentiment Management, NPS & Stopping Defective Customers 8:57

48 weeks前8:57

8:57

In this episode, I delve into several key topics related to public perception, reputation management, and churn reduction. Here’s what you’ll learn: Key Takeaways: Combating Negative Reviews : Strategies to address and mitigate negative reviews in the public domain by exceeding customer expectations and going above and beyond what other companies are doing. Cancellation Reversals : Effective techniques to stop defecting customers from leaving by implementing targeted cancellation reversal strategies. Tune in to discover actionable insights on managing your public reputation and reducing customer churn to foster long-term business success. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention 14:44

49 weeks前14:44

14:44

I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model. There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo subscription option; or optional add-on recurring products that customers can buy after a one-time initiation. And there are three primary methods to grow CLTV once you do that. You can raise prices incrementally (the quickest but most risky), launch new products (enabling alternative purchase options), and speed up your retention point (the moment customers associate your business with an impulse/need/desire and continually come to you without even thinking). ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #116: From Rock Bottom to $50K Months: Secrets to Abundance [w/ Anton Wisbiski] 1:07:41

52 weeks前1:07:41

1:07:41

In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months. Key Takeaways: Two Factors for Creating Abundance : Level of Consciousness : Learn how to creatively and strategically manipulate the right levers to enhance your consciousness. Market Value : Discover how to uncover and solve real problems for real people to increase your value in the marketplace. Quantum Mechanics in Business : Anton explains how income, revenue, and abundance are tied to energy manipulation, conscious intention, and embodying the persona of the successful individual you aspire to be. Hybrid Presentation-Meditation-Workshop : This unique format will shift your mindset simply by listening, helping you align your energy and intentions with your business goals. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta 4:22

52 weeks前4:22

4:22

This episode is an exclusive sneak peek from my new eLearning academy, launched alongside my book, CONTENT CAPITALIST . Key Takeaways : Disruptor Mindset : Aim to bring more value in a more economical, scalable way than others. Go Meta : By encompassing and invalidating all prior iterations of a product, you can create a version that is 10x better. Networked Economy : Marketplaces and platforms enable massive scalability and interconnectivity. High Barrier-to-Entry Industries : It’s often easier to succeed in future-oriented industries with high entry barriers than in saturated markets. Democratize Value : Bring better solutions to market at more affordable costs to consumers. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #114: My 8 Marketing & Business Growth Principles 8:11

52 weeks前8:11

8:11

In this episode, I break down eight essential marketing and growth principles for business success: Delay Gratification : Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs. Give More Than You Get : Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV). Attention & Trust Compound Faster Than Revenue : Optimize for gaining attention and building trust, as these are invaluable in the digital economy. Love Your Customers : Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate. Choose to Excel, Not to Compete : Focus on excellence in your offerings, making competition irrelevant. Irresistible Offers : Craft messaging and provide so much value that prospects find it impossible to say “no.” Embrace Micro-Content and Multimedia : Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape. Identify and Fix Constraints : To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others. Tune in to learn how to implement these principles to drive long-term growth and success. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #113: Pricing Strategy is the Key to Maximizing Sales 9:43

1 year前9:43

9:43

In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing insights on how to craft a pricing strategy that ensures long-term success and profitability. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge] 6:41

1 year前6:41

6:41

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum 20:21

1 year前20:21

20:21

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as possible while patiently escorting a portion forward at each threshold much like a dam operator might, to use an analogy. Brands running a Continuum put media at the core of their entire commercial structure, using it as a tool to guide, enrich, and progressively up-skill their community across every touch point. They recognize their audience moves unpredictably among the blurred stages in their curated ecosystem, and happily promote that flow. The stages in the new continuum include: Discovery , Nurturing , Investment , Enrollment , Ascension , and Advocacy . I share more in my book, linked below. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #110: Move to a Decentralized, Distributed Branded Newsroom 13:29

1 year前13:29

13:29

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people). In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer. With a company-centric newsroom, there is no constraint. Content is guaranteed to be more diverse, more relevant and more value-additive for an audience who’s looking for real, tangible, unbiased stuff that they know they won’t glean from a surface-level blog written by a junior marketing person. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #109: Our Simulation, Spiritual Ascension & Tech Innovation [PT II] 13:17

1 year前13:17

13:17

In this episode, I offer thoughts on connected technologies like brain computer interfaces. Note, I am no longer a part of the project mentioned here. We parted ways due to misalignment on vision and values, but the overall message shared still holds true. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #108: Our Simulation, Spiritual Ascension & Tech Innovation [PT I] 20:30

1 year前20:30

20:30

In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and spiritual process whereby consciousness progresses toward reintegration with the Oneness, with Source—must happen with technology as a sort of accelerant. We are in the process of catalyzing a quantum shift in Humanity's evolution and technology is a tool with which we will supercharge our ascension as a human race. I share thoughts on what this all means and why it matters. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

MODELS OF MASTERS w/ Michael Becker

1
Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate) 20:01

1 year前20:01

20:01

I was selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is even less than that (0.2%). I lived in Dubai for a two-month residency for the startup prior to splitting up with my team. In this episode, I share five learnings from the journey. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/ =============== Hosted on Acast. See acast.com/privacy for more information.…

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Ep. #114: My 8 Marketing & Business Growth Principles