Crafting Authenticity: Building a Wellness-Focused Brand and Cultivating a Powerful Network with Dria Murphy, founder of Alise Collective and by dria

Superwomen with Rebecca Minkoff

Enjoy this video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Dria Murphy, a creative brand builder and wellness expert, knows first-hand how to craft an authentic brand. Over the last decade, Dria has established herself as the go-to “wellness girl” in New York City. By blending her professional and personal lives with her passion for wellness, she has founded Alise Collective and by dria.

When Dria moved to NYC after college, she never imagined her path would lead her to where she is now. She started in Fashion PR for top fashion houses like Ralph Lauren and Topshop, then moved to a fashion tech startup that failed shortly after. After realizing she had no choice but to work for herself, Dria followed her instincts and connected with one person after another. As a result of growing and nurturing her network over time, Dria has been able to achieve long-term success. Currently, she is excited about the launch of her new membership for by dria, her online lifestyle site featuring her favorite wellness and lifestyle products. Be sure to listen in to find out how you can become a founding member and receive exclusive perks using the code “superwomen.”

Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

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Guest Website:

alisecollective.com

bydria.com

Social Media:

@driamurphy

@alisecollective

@_bydria

Big Ideas:

• Getting started in the Fashion PR industry in NYC
• What you can do to create opportunities by putting yourself out there and following through
• Embracing the hustle, networking, and remaining in integrity
• Learning to ask for more help from people who have been there before
• Building an authentic brand personally and professionally
• Using referrals to build your client list and letting your work speak for itself
• Why playing the long game is important when building a brand
• The importance of finding balance in your wellness routine
• Knowing your strengths as an entrepreneur and knowing when to hire experts
• The importance of being a reflection of your brand when your work and personal life are intertwined
• Having gratitude for the small moments in life
• The importance of “proactive downtime”
• Knowing your worth and changing your mindset

Links:

by dria membership

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