109 / Co-creation in the Age of Digital Transformation, with Yuting Chu

Product Momentum Podcast

Though product management remains a relatively young profession, the pandemic-induced digital transformation has accelerated its maturation at a rate far faster than it would have otherwise. Yuting Chu believes this phenomenon has positioned product managers to take a more entrepreneurial approach to product development – one that incorporates the experiences of all stakeholders, called co-creation.

In this episode of Product Momentum, Paul chats with Yuting Chu, a veteran product manager and consultant. Though his background rests in quantitative methods, Yuting also brings a human-centered, empathetic perspective to problem-solving.

Product managers are naturally collaborative, he says. As the pandemic has accelerated the growth of digital products, the importance of co-creation is greater than ever before.

“Co-creation means surfacing the various perceptions, hypotheses, and experiences that all stakeholders have,” he adds. “By linking them together, we demonstrate that they’re just different parts of the same puzzle.”

One thing we’re able to recognize through co-creation, Yuting continues, “is that just because I disagree with you doesn’t mean you’re wrong. And just because everyone agrees with me doesn’t mean I’m right. The world’s far too complex for that.”

Catch the entire conversation with Yuting, and learn about The Partner Happiness Framework – a powerful quantitative tool to help product managers surface stakeholders’ pain points and develop an action-oriented mindset for converting problems into solutions in the most targeted and helpful way.

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