Episode 12: Thought Leadership Mastery with Bob Buday: Navigating Disruptions, Networking, and Content Evolution

Interesting B2B Marketers

Bob Buday is an experienced thought leader and author of the book "Competing on Thought Leadership." With 36 years of experience in the field, Bob is considered one of the pioneers of thought leadership and has been in the profession even before the term was coined.

In this episode, you will learn:

• How unexpected disruptions, such as a power outage, can lead to deeper connections and meaningful conversations among conference attendees.
• Learn from Bob's experiences organizing B2B events for thought leadership marketing and networking, focusing on helping clients improve and featuring speakers and thought leadership practitioners.
• Learn how the content distribution method for thought leadership has evolved over time, specifically regarding channels such as internal publications, prestigious management journals, and public speaking and running conferences.
• Learn how management consulting companies can use thought leadership, such as creating high-quality content through a publication, to position themselves and justify charging premium fees.
• Learn how to create a successful business book by starting with an outline, finding a book agent and publisher, avoiding skipping the structured outline stage, and using prose to develop an argument.
• Learn how to leverage a published book to expand your event marketing program and pitch to well-known publications such as Harvard Business Review to increase reach and interest in your book.
• Learn how to evaluate and improve thought leadership content by following the criteria of relevance, clarity, rigor, and evidence and structuring the argument efficiently for the average business executive to understand and follow.

Connect with Bob and Steve on LinkedIn.