Search Intent Perspectives w/ Clearscope’s Bernard Huang

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 00:12: Welcome, Bernard Huang, Co-founder of Clearscope
• 1:19: Bernard’s unique NFT marketing strategy
• 7:44: The importance of “search perspectives,” predicting the evolution path of a SERP
• 15:04: Where search perspective applies
• 16:09: What Google’s “what people have also asked” tells us
• 17:21: Google’s business model — is UX or ad revenue the priority?
• 20:20: Solving for for individual sub-topics vs. topic clusters
• 25:01: Total keyword opportunity in one post, “ranch-style SEO”
• 28:45: Could any SEO write it? The significance of thought leadership
• 33:49: Don’t have counterarguments for the sake of it
• 37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO
• 40:09: How often do SERPs change on average?
• 43:49: What are you excited about in the content space?

Show Links:

• Learn more about Clearscope
• Follow Bernard on Twitter
• Follow Ross on Twitter
• Send us an email

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