How to grow your personal brand and use it to make money (Cody Buffington) AKA Exploring with Cody

Morning Cup of Joe

You don't need 100k followers to make money off of YouTube, instagram, or facebook

Today I talk with Cody buffington AKA exploring with Cody about building your personal brand and using your influence to start making money for yourself. It's overwhelming. It is scary. It is frustrating. BUT if you keep at it, but is 1,000,000% worth it. I, just like you are early in the process so I personally benefited just as you will from this conversation I had with Cody. I also ask him about viable ways to make money for personal projects that I have going for myself too. If you really want to read about what it takes to do this while you listen I gave an example of making money and a full-time living EVEN IF YOU HAVE LESS THAN 1,000 followers.

If you have 10-100 true fans you can start making money off of your work. If you have 1,000 true fans you can potentially make a full-time living off of your work. My goal is and will continue to be to build 1,000 true fans so that I can use that support to help me build my business when free lance work is slow or sometimes (During covid) nonexistent some weeks. I'll give you some simple math (For those of you starting off) if you build 100 true fans (People willing to buy from you or support you in a monetizable manor you can start really making a difference for yourself using your work. Say you start selling t-shirts for 20$ each and you buy each shirt for 10$. If 1,00 people buy your shirt (or presets, or online class, or... etc) that is 1,000$ right off of the bat. That means that for 100 shirts you spend 1,000$ but you make 2,000$ and profit just as much as you spend. Now if you take a quarter of that money you just made (250$) and start running IG or Facebook ads you can start growing that 100 true fans into 1,000 at which point you'll make 10,000$. Crazy right? That's for one project. Now throw in some presets 100$ x say 20$= 2,000. Again, that's just for 100 true fans and you make almost entirely profit off of that (minus website fees and whatever taxes you pay). Now say you sell a 100$ online course to 100 people. Thats 10,000! Again almost ENTIRELY profit (minus website and/ or taxes). Yes starting out can be tough. Websites are tough and complicated. Ads on social media are overwhelming. Growing your following is tough BUT if you stick with it and really put the work in... it is worth it. For example: If you put the money for those t-shirts, presets, AND online course together (Something you can work on your first year in business). That is a grand total of 13,000$! Doing something that you love to do and would do for free anyways. Now if you reach 1,000 people (Not even increasing prices) that turns into a WHOPPING 130,000$ A YEAR. 1,000 x 10 for t-shirts (Profit only)=10,000, 1,000 x 20 for presets= 20,000, and 1,000 x 100= 100,000. I know that I kind of ranted and raved here but if you're just starting out and trying to make money this is 100% a viable way to do so. There is no better time to get started than now. Work your job and hustle on the side to launch this... and like I said as things start to launch for yourself you quit your job or side hustle or whatever you're doing to pursue things for yourself FULL-TIME.