最高の Wedding Market ポッドキャスト (2024)

1
Finding Calm in Chaos: Mindful Practices for Wedding Professionals 38:13

18d ago38:13

38:13

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. After leaving behind the badge and the pressures of police work, Hayley Robinson found solace in yoga, transforming her career into one of healing and stress management. Join us as Hayley shares her compelling story and expertise, revealing how yoga became her s…

1
Why Should Couples Choose You Over Your Competitors This Engagement Season? 17:27

2d ago17:27

17:27

Why should a couple choose to work with you over your competitors? I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings. If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you b…

1
How She Fired WeddingWire & The Knot And Built Her Own Lead-Generating Machine With Katherine Hunter 1:00:14

16d ago1:00:14

1:00:14

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone. In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit. But instead o…

1
From behind the lens to going viral on TikTok: Angela Brushe's Story 38:24

19d ago38:24

38:24

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Join us for a lively start to Season 3 of Wedding Empires, where we sit down with the talented Angela Brushe, a photographer whose journey from Adelaide to the Sunshine Coast is as captivating as it is humorous. Angela shares her childhood fascination with photo…

1
The Knot & WeddingWire: Are They Worth It For Wedding Vendors? 1:02:17

1M ago1:02:17

1:02:17

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need? You’re definitely not alone. It’s one of the most common questions wedding pros ask me! Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your busine…

1
The Secret To Booking More Weddings: Show Off Your Personality On Your Website With Andrea Shah 51:18

1M ago51:18

51:18

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question. We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z …

1
086 \\ Elevating your website design: Interview with Kelly Kumler 28:39

2M ago28:39

28:39

How do you make your wedding business website a place that not only looks beautiful, but attracts (and closes) the couples you love? You've heard me say so many times that you can't rely on pretty images alone to sell your wedding business - but we all know that visuals ARE super important to today's couples, especially when it comes to attracting …

1
Your Fastest Path To Booking More Weddings 26:13

2M ago26:13

26:13

Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives? The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are …

1
Expert Tips On Wedding Business Networking & Vendor Relationships With Carin Hunt 45:02

2M ago45:02

45:02

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy? In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies th…

1
Your 2025-2026 Booking Season Depends On What You Do Now 23:01

3M ago23:01

23:01

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons. Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out. Wedding pros who don’t know how to strategi…

1
085 \\ Fix these 5 things TODAY to book more weddings with your website 23:59

3M ago23:59

23:59

Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples you love who are excited to work with you. Roll up your sleeves and le…

1
The Truth About Why You’re Not Booking More Weddings 11:27

3M ago11:27

11:27

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.” I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about mar…

1
The Hidden Reason Why You’re Getting Ghosted (No, It’s Not Your Pricing) 19:33

3M ago19:33

19:33

Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You’re not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening. One of the biggest frustrations wed…

1
Tired of Paying The Knot & WeddingWire? Here’s How to Get Wedding Clients Without Them 27:23

4M ago27:23

27:23

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year. I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying o…

1
The Key to Breaking Through Wedding Business Booking Plateaus 24:20

4M ago24:20

24:20

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau. With 12 years of experience in helping wedding professionals market and grow their busi…

1
An Update from Us and Overcoming Wedding Professional Hurdles 20:04

4M ago20:04

20:04

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Curious about the latest shifts in the wedding industry and some juicy behind-the-scenes stories? We kick off with a story of resilience and adaptation as I share my journey from the turbulence of Bonza's liquidation to finding new skies as a content director fo…

1
Website Mistakes That Cost You Bookings: Expert Advice from Designer & Bride Emily Foster 56:29

4M ago56:29

56:29

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries? We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings. Bec…

1
The Lazy Girl's Guide To Marketing Your Wedding Business 28:56

5M ago28:56

28:56

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less. We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, t…

1
Book More Weddings With Social Media Engagement w/ Emma Barrera 59:39

5M ago59:39

59:39

Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients. Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, …

1
Get More Leads With Wedding Venue & Wedding Vendor Advertising With Mark Chapman 1:01:23

6M ago1:01:23

1:01:23

When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise? Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, …

1
Maximizing Aisle Planner's Project Management and Sales Tools with Sara Kincaid 41:47

6M ago41:47

41:47

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Unlock the secrets to a seamlessly orchestrated wedding with our special guest Sarah, an expert in Isle Planner, the all-in-one CRM, sales, and project management tool for wedding professionals. This episode is a treasure trove of insights for anyone keen on ele…

1
Mastering Wedding Industry Networking with Jordan Heller 33:44

6M ago33:44

33:44

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Prepare to unlock the secret ingredient to supercharging your career with the power of networking. Our special guest, Jordan Heller, the maestro behind Swell, joins us to spill the beans on how themed cocktail parties and a dash of FOMO can revolutionize your pr…

1
Why You Aren't Getting Enough Good Leads (And What To Do About It) 15:43

6M ago15:43

15:43

So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads. Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world. But we can't do anything about those. What we can address, is the ro…

1
Navigating Local Market Mastery in the Wedding Industry with Madelyn Furlong 38:17

6M ago38:17

38:17

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle…

1
BONUS Get to know my new co-host Ben Connolly 5:17

6M ago5:17

5:17

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, we unveil the newest addition to our Wedding Empires family, award winning wedding photographer and educator - Ben Connolly! As our loyal listeners know, change is on the horizon, and we couldn't be more thrilled to introduce you to the ch…

1
Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson 35:27

6M ago35:27

35:27

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she …

1
Differentiate yourself in the wedding industry by leading with authenticity with Chrissy Mellinger 26:26

7M ago26:26

26:26

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. Ever wondered how to weave the threads of your true self into the fabric of your business? Join us as we sit down with Chrissy Mellinger, a guiding light for service-based entrepreneurs, and unpack the essence of authenticity in the bustling world of wedding pla…

1
The Simple Way To Use TikTok To Book More Weddings with Meagan Culkin 1:01:50

7M ago1:01:50

1:01:50

You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on. But how do you do that without adding a ton of work onto your already full plate? None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this e…

1
The Art of Persuasion: Writing Irresistible Sales Copy for Wedding Pros with Vanessa Wilde 39:50

7M ago39:50

39:50

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode, my special guest co-host, wedding photographer Ben Connolly and I had the pleasure of chatting with the incredibly talented Vanessa Wilde, a copywriting expert with a knack for crafting compelling sales copy. Vanessa shared her journey into the …

1
Elevating Your Wedding Business: A Deep Dive into ShowIt with Laurel Vines 23:00

7M ago23:00

23:00

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can opt…

1
BONUS 6 Tools to launch your wedding podcast with Jac Bowie 7:08

7M ago7:08

7:08

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this bonus episode, I wanted to share with you some of the tools and equipment I use to create this podcast every week. As a fellow wedding industry professional, I know how important it is to have the right setup to run or grow your wedding business. First o…

1
Utilizing Facebook Ads to Target Wedding Audiences with Amber-Rose Thomas 32:56

7M ago32:56

32:56

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we have the pleasure of hosting Amber-Rose Thomas, an extraordinary ads strategist, and marketing maven, on the podcast. With a fervent mission to revolutionize the landscape of Facebook ads for businesses worldwide, Amber-Ros…

1
Unveiling the Power of Chat Marketing for Wedding Businesses with Mariana Gonzalez 37:29

7M ago37:29

37:29

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leverag…

1
Introducing A New Way To Reach Your Wedding Business Goals 21:58

7M ago21:58

21:58

Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take. It’s great to set goals but if you’re like most people, setting them is kind of where it ends. You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated. …

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How AI Image Tools Are Redefining Weddings with Michael Pearson-Adams 42:35

7M ago42:35

42:35

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here. In this episode of Wedding Empires, we embark on an enlightening journey into the world of AI image tools and their revolutionary impact on modern weddings. Join us as we engage in a captivating conversation with Michael Pearson-Adams, a leading expert in levera…

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