Since reopening in 2022, Australia has implemented an International Diversification Strategy for its Visitor Economy. This week, Gary welcomes Samantha Palmer, General Manager of Visitor Economy & Client Programs at AUSTRADE for an in-depth chat about using research and industry insights to rethink every aspect of the visitor economy ecosystem - fr…

This week, Gary and Jens discuss the changing economics of tourism in the post-pandemic era, and argue that irrational labels like 'mass' and 'luxury' simply don't work any more. Myriad factors will drive strategy shifts to focus not only on profit and resilience in tourism, but also the costs, leakages and societal impacts. So, where is the intrin…

Jens enjoys an illuminating discussion with Raj Gyawali, Founder of Social Tours in Nepal. Jens and Raj explore a range of concepts, including Lifetime Experiences, Narrative Storytelling, Seasonal Discovery, Sustainable Regeneration and Spiritual Adventure, in this beautiful Himalayan nation, which offers so much more for high-yield travellers tha…

Gary and Jens chat to Jon Mamela, Chief Commercial Officer of Travel Alberta about developing high-yield tourism in one of Canada’s most beautiful provinces. Promoted as Canada’s Wild Side, Alberta is home to destinations like Lake Louise, Banff and Jasper National Park. Jon discusses Travel Alberta's new strategic approach as the province position…

What is the role of cultural stewardship in new tourism strategies? This week, Gary welcomes Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and Enver Duminy, CEO of Cape Town Tourism, to discuss how cultural heritage is being reframed to support market diversification. We explore strategies and practices that empower local communities…

Gary and Jens reflect on their trip to Cebu, the Philippines, to attend the 1st UN Tourism Forum on Gastronomy Tourism for Asia Pacific. The event formed part of the annual UN Tourism Commission Meeting for East Asia & the Pacific and South Asia. It brought together official delegations from across the region to discuss the future of culinary touri…

Gary and Jens have been travelling around Asia, Europe and the Middle East over the past month speaking at travel conferences and in the media to discuss high-yield tourism strategies. In episode 3, we review how tourism leaders gathered at events in Shanghai, Guangzhou, Macao, Dubai, Barcelona & Kathmandu are confronting the challenges of high-vol…

In episode 2, Gary and Jens discuss High-Yield Tourism within Asia Pacific’s dynamic growth context. The journey takes us from Thailand and Singapore to China, Japan and South Korea and Mongolia and Saudi Arabia. Travellers across the region are living out their lifestyle passions when they travel - and destinations and tourism brands are seeking t…

In the rush to recover from the pandemic, many destinations have sought to match pre-Covid arrivals. A backlash is developing. Public sentiment against mass tourism is hardening in many places. Can High-Yield Tourism marketing confront the new challenges facing visitor economies? Hosted by Gary Bowerman: an Asia-based travel & consumer analyst, con…