最高の Massage Marketing ポッドキャスト (2024)

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EP 195: When you're struggling to do it all on your own 8:28

8d ago8:28

8:28

In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress mo…

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EP 194: BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy 11:12

22d ago11:12

11:12

In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business. “Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your …

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EP 193: BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing 14:40

1M ago14:40

14:40

Pricing your services can be one of the most difficult things you do when you have your own business. In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by kn…

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EP 192: BODYWORKER BUSINESS BOUNDARIES - More thoughts on accepting tips 12:59

2M ago12:59

12:59

In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe con…

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EP 191: BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client 17:46

2M ago17:46

17:46

In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it’s your business and your boundaries! “Once you dec…

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EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill 44:31

3M ago44:31

44:31

In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering maki…

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EP 189: Betting on yourself 14:24

3M ago14:24

14:24

In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business. “What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be succes…

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EP 188: Authenticity and integrity in your marketing 18:10

3M ago18:10

18:10

In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everythin…

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EP 187: Making it easy for people to work with you 18:19

4M ago18:19

18:19

In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice. Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice. This week on the Do It With Intention Podcast: Learn how to decide if new ideas are right for your business by …

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EP 186: LISTENER QUESTIONS -- What if other practitioners think I'm competition? 8:48

4M ago8:48

8:48

In today’s episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn’t have to be. Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn’t automatically spell r-i-v-a-l-r-y. This week on the Do It With Intention Podcast: Learn s…

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EP 185: LISTENER QUESTIONS --Nothing I'm doing to market my business is working. What should I do? 11:30

4M ago11:30

11:30

In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive. Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels. This week on the Do It With Intention Podcast: Learn how to take…

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EP 184: LISTENER QUESTIONS -- Should I give my clients homework after their sessions? 8:54

5M ago8:54

8:54

In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us. Tune in to find out why that’s not always a good idea. This week on the Do It With Intention Podcast: Learn why as bodyworkers it’s not our job to suggest extra work for our clients. Find out some sa…

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EP 183: LISTENER QUESTIONS -- How do I tell my clients they'll need more than one session? 9:24

5M ago9:24

9:24

"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results th…

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EP 182: LISTENER QUESTIONS -- Why aren't my clients rebooking? 11:57

6M ago11:57

11:57

In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business…

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EP 181: How to stop feeling gross about marketing (and maybe even get excited about it) 12:36

7M ago12:36

12:36

In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good …

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EP 180: How to get motivated to work on your massage or bodywork business 12:28

7M ago12:28

12:28

This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification …

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EP 179: The 2 biggest mistakes bodyworkers make with their websites (and what to do instead) 9:03

8M ago9:03

9:03

This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mir…

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EP 178: Three things you can do today for a website that works 9:14

8M ago9:14

9:14

In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be…

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EP 177: What to say when people give you (bad) business advice 10:12

8M ago10:12

10:12

This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad …

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EP 176: STUDENT SUCCESS STORIES - Gaining traction in your bodywork business with Heather Longoria 39:29

9M ago39:29

39:29

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural…

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EP 175: How to find support that's right for you 11:47

9M ago11:47

11:47

This week’s episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business. Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach. “If you make the decision that you want to get support for your bodywork business, the…

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EP 174: So you got certified... Now what? 8:51

9M ago8:51

8:51

In today’s episode I do a deep dive into certification — why to pursue it and how it will (or won’t) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often le…

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EP 173: Why bootstrapping your massage or bodywork business isn't a smart idea 9:33

10M ago9:33

9:33

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This …

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EP 172: Making a commitment to your massage or bodywork practice 11:42

11M ago11:42

11:42

In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn h…

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EP 171: How building your practice is like a bodywork session 11:15

11M ago11:15

11:15

In this week’s podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify “imposter syndrome,” and how…

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EP 170: Defining success in your bodywork business 17:34

12M ago17:34

17:34

It’s time to reflect on your massage or bodywork business — where it’s going, where you want it to be, and how you’re going to get it from here to there. Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you. “Once you’ve thought about this question and you have the c…

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EP 169: What to do when things are slow in your massage or bodywork business 16:49

1y ago16:49

16:49

This time of year is often a challenge for bodyworkers, but it doesn’t have to be. As we approach the holiday season, in this week’s episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general. “I wanted to give you a couple of things you can do — and a couple of things you shoul…

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EP 168: What to say when you follow up with people 11:31

1y ago11:31

11:31

In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection. Tune in to find out how to approach following up with other massage and bodywork practitioners. This week on the Do It With Intention Podcast: Learn why massage and bodywork business connections sometimes fail to materia…

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EP 167: Don't try to get new clients at networking events. Do this instead. 9:49

1y ago9:49

9:49

In Part 3 of our series on Networking with Authenticity, let’s talk about what to say to make effective business connections for your massage or bodywork business. Believe you me — I’ve had some awkward situations in my early days of networking. But I learned from them, and so can you. Tune in to hear 3 ideas about effective networking that you can…

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EP 166: Networking with authenticity for your massage or bodywork practice 13:17

1y ago13:17

13:17

In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication. Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions. “How do you start networking if you’ve never really done it before? Here are 3 things that you can start doi…

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EP 165: The one question that can shift the energy of your practice 11:32

1y ago11:32

11:32

In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you’d like to see walk through your door? Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror. This week on the Do It With Intention Podcast: Find out important questions to ask yourself tha…

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EP 164: Reflecting your values in your bodywork business with Candace Pantoga 39:58

1y ago39:58

39:58

In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga, who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy. Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to ma…

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EP 163: How to say thank you when you get a referral 11:00

1y ago11:00

11:00

In this episode I share with you the best way to get new, quality clients for your massage and bodywork business. Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you’ll want to avoid. “There’s no higher act of respect for you and your work than a referral. The client believes in you and your…

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EP 162: Using AI to market your business (or not...) 9:39

1y ago9:39

9:39

In this episode I pit real intelligence against the artificial kind so much in the news these days. Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend. This week on the Do It With Intention Podcast: Learn how AI generated…

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EP 161: The downside to high tech in your bodywork business 14:11

1+ y ago14:11

14:11

In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business. Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my m…

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EP 160: Do you need an elevator pitch? (and other quandaries) 14:30

1+ y ago14:30

14:30

In this Welcome to Summer episode, I delve into The Elevator Pitch. What is it? Where did it come from? How do you create one? Is it even necessary? Choose your floor number and tune in for some up and down commentary on a common business tactic. This week on the Do It With Intention Podcast: Find out why The Elevator Pitch isn’t vital for massage …

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EP 159: SELLING WITH INTEGRITY -- Re-framing the sales conversation 12:49

1+ y ago12:49

12:49

In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic. Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it’s so important to be prepared when a client acc…

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EP 158: SELLING WITH INTEGRITY -- Truly connect. 13:23

1+ y ago13:23

13:23

Continuing our Selling With Integrity series, today I share with you the most important and basic piece of the sales conversation — or any conversation for that matter. I’ll reveal some common misconceptions about selling and how you can make your sales conversations less stressful. This week on the Do It With Intention Podcast: Hear some things I’…

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EP 157: SELLING WITH INTEGRITY -- Listening with intention 10:14

1+ y ago10:14

10:14

We continue this week with our Selling With Integrity series. Although we didn’t sign up as salespeople when we chose to be massage and bodywork practitioners, we still need to be able to have a solid, intentional conversation around sales. In today’s episode, I’ll share with you some mistakes I’ve made in the sales side of my business so you won’t…

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EP 156: SELLING WITH INTEGRITY -- The downside to upselling 10:56

1+ y ago10:56

10:56

In this week’s installment of the Do It With Intention podcast, I begin a new series called Selling With Integrity. While most massage and bodywork therapists did not get into the business to generate sales, it’s still a crucial part of every practice. And it doesn’t have to feel gross. Listen in as I talk about some common myths around selling — m…

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EP 155: HEALTHY BUSINESS BOUNDARIES -- Your Wait List 9:07

1+ y ago9:07

9:07

In this week’s episode we finish our series on healthy boundaries on the business side of your massage or bodywork practice. Even if you think your boundaries are strong, listen in because there’s always room for improvement — so you can honor your clients and yourself. You’ll learn what a Wait List is, when you’ll need one, and why it’s important …

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EP 154: HEALTHY BUSINESS BOUNDARIES -- Being available for clients 10:26

1+ y ago10:26

10:26

Just as we need healthy boundaries on the therapeutic side of our practice — things like keeping our professional lives separate from our private lives — we also need solid boundaries in our business. In this week’s episode of the Do It With Intention podcast, I dive into honoring healthy business boundaries, specifically around your appointment sc…

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EP 153: HEALTHY BUSINESS BOUNDARIES -- Saying no 14:02

1+ y ago14:02

14:02

In this week’s episode I share how creating and honoring boundaries teaches your massage and bodywork clients how to treat you with respect and integrity. There are several situations where clients can try to push boundaries, and you need a good way to say, “No.” Today, we’ll look at clients trying to get an appointment outside of your scheduled ti…

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EP 152: HEALTHY BUSINESS BOUNDARIES -- Starting and ending on time 14:21

1+ y ago14:21

14:21

In this week’s episode, I answer a common question from listeners about massage and bodywork business boundaries — and how they can help create a safe container for your clients. And I share some surprising misconceptions about time management. If you’ve ever struggled with managing your time in your practice, this episode is for you! This week on …

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EP 151: BEST OF SERIES -- Making the pivot to open your own practice with Kori Frieling 31:26

1+ y ago31:26

31:26

It takes a lot of courage to make the leap to start your own massage or bodywork practice when you’ve been working for other people for your entire career. But having a mentor and colleagues to help you throughout the process could be just what you need to start! I’m thrilled to have one of my students from The Bodywork Project, Kori Frieling, on t…

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EP 150: BEST OF SERIES -- Finding time to build your practice with Liz Allen 36:27

1+ y ago36:27

36:27

Today on the Do It With Intention podcast, Liz Allen joins us for an insightful conversation about her journey to find direction and support for her evolving practice -- all while the outside world was changing with the pandemic, and her family was growing. Liz shares how she was able to translate her passion for her work into a more intentional bu…

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EP 149: BEST OF SERIES -- Creating new offers to serve your clients with Julie Taylor 37:55

1+ y ago37:55

37:55

Over the past year it has been so inspiring to watch my Bodywork Project students pivot their businesses during the pandemic to continue being of service to their clients. I am thrilled to have Julie Taylor, an experienced nurse practitioner, herbalist and reflexologist, join me on today’s episode as she shares her experiences in doing what she has…

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EP 148: When you mess up in your business 15:37

2y ago15:37

15:37

Have you ever made a big mistake in your massage or bodywork business that you thought you just couldn’t get past? I know I have, and it can be such a spiral of negativity! But it doesn’t need to be. On today’s podcast, we’ll talk about how to have integrity around mistakes and turn them into positives. This week on the Do It With Intention Podcast…

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EP 147: Making a plan for your bodywork business (when you're not sure what the future holds) 16:51

2y ago16:51

16:51

In this first episode of the new year, I talk about simple steps you can take — today — to start planning for your massage or bodywork practice. Learn how reflecting back on your business in 2022 can help to make 2023 your best year ever, and find out what steps you can take every week to move into the direction of your dreams. This week on the Do …

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EP 146: BE INTENTIONAL -- Take Business Stillpoints 9:37

2y ago9:37

9:37

In this week’s episode, Mindy reveals how getting out of your typical routine can lead to clarity and more energized business. Listen in to find out why time away from the office can be beneficial for both you AND your massage or bodywork practice -- and how business stillpoints can lead to new clients. This week on the Do It With Intention Podcast…

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ポッドキャスト Massage Marketing

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