最高の Global Marketing ポッドキャスト (2024)

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Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail 36:22

7d ago36:22

36:22

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode …

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Rapport Across Cultures - Show #131 40:42

14d ago40:42

40:42

Navigating cultural differences while building a company culture or consistent brand voice can be challenging, but it is not insurmountable, says Carole Copeland Thomas, a recent podcast guest on The Global Marketing Show (episode 131), especially with support from knowledgeable experts and a willingness to learn. Carole is founder of C. Thomas & A…

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S7 Ep19: In Conversation With Rory Sutherland - "Inventors or Marketers?" 1:21:58

14d ago1:21:58

1:21:58

In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing A…

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Bianca Blake & Prashant Mahajan - Klickrr 35:29

19d ago35:29

35:29

Bianca Blake and Prashant Mahajan are the co-founders of Klickrr. Klickrr is a cloud-based communications platform that provides an easy-to-use, ‘done for you’ service, helping businesses send compliant text messages that cut through the clutter and connect with their customers. It is designed to help startups and mid-sized businesses enhance their…

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S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari 23:39

18d ago23:39

23:39

In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking betwee…

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Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands 34:36

22d ago34:36

34:36

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're…

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Elad Hefetz - Airfleet 19:15

23d ago19:15

19:15

Elad Hefetz is the CEO at Airfleet. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech. Airfleet focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sens…

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S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze 17:53

1M ago17:53

17:53

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential ke…

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Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA 42:30

1M ago42:30

42:30

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Mar…

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Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future 37:37

2M ago37:37

37:37

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connect…

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Regulatory Advice for MedTech - Show #130 39:56

2M ago39:56

39:56

Issa Kildani is the founder of Ambrosia Ventures, a life sciences consultancy that provides strategic, regulatory, and quality compliance solutions. He’s consulted with pharma giants, yet over the last 10 years has used his experience to guide startups and small companies toward global market entry with his project management, quality assurance, …

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S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts 23:19

2M ago23:19

23:19

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten hereGordon Glenister による

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S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab 18:31

2M ago18:31

18:31

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grow…

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Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK 41:22

2M ago41:22

41:22

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time."…

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Dave Beveridge - Project Director, Chaos 37:15

2M ago37:15

37:15

Dave Beveridge is Project Director for Chaos, a provider of 3D and rendering solutions for architects, engineers, visual artists and media/entertainment companies. For his role, Dave is responsible for new commercial initiatives, largely centered on GTM. Prior to joining Chaos, Dave was the Director of Global Strategic Marketing at Deutsche Börse s…

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Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024 45:53

3M ago45:53

45:53

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana In this episode of Time For a Reset: The Marketing Podcast with …

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S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker 16:56

3M ago16:56

16:56

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he graduall…

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#7 Tips untuk jadi handal di Sales 4:44

3M ago4:44

4:44

Tips untuk jadi handal di sales

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#6 The similarity between Sales & Dating 4:04

3M ago4:04

4:04

The similarity between Sales & Dating

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Pediatric Med Device Goes Global - Show #129 33:39

3M ago33:39

33:39

Christy Brown is CEO of Dr. Noze Best, an innovative pediatric healthcare company committed to bringing hospital-grade respiratory devices into the home. After only two years with the company, Christy already has a plan to launch their direct-to-consumer medical device in 10 countries. She’s a mover and shaker! The company’s mission is to make sure…

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S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz 17:43

3M ago17:43

17:43

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the …

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Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR 32:55

3M ago32:55

32:55

“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Pu…

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S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson 19:27

3M ago19:27

19:27

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.Gordon Glenister による

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Kelley Valone - Prove 31:16

3M ago31:16

31:16

Kelley Valone is a seasoned marketing professional with extensive experience in demand generation, SaaS, and various marketing strategies. She is the Director of Global Marketing at Prove, where she oversees demand generation strategies and marketing operations. In this episode: Kelley discusses her career and touches on many facets of B2B marketin…

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S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams 33:25

3M ago33:25

33:25

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing…

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Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024 38:54

3M ago38:54

38:54

“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at …

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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley 20:54

4M ago20:54

20:54

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in J…

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S7 Ep9: How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin 21:34

4M ago21:34

21:34

Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football …

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Nandini Nandakumar - Smirnoff 20:46

4M ago20:46

20:46

Nandini is an intrapreneurial Marketer and a collaborative leader with over a decade of experience in Marketing Fortune-500 brands within consumer goods, retail, and e-commerce. She is a global marketer having worked across Asia, Europe, and North America, and has a track record of delivering strong business performance on legacy and turnaround bra…

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Multinational Diagnostics - Show #128 31:07

4M ago31:07

31:07

Steve Becker is committed to improving human health by unlocking the power of molecular diagnostics. In the world of medical devices and diagnostics, you might think the latter falls under the purview of the former, says Steve, yet: “from a regulatory standpoint, diagnostics is covered by a lot of the medical device rules.” Unlike medical devices l…

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S7 Ep8: PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington 25:18

4M ago25:18

25:18

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C …

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Episode 69 - Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind 20:51

4M ago20:51

20:51

Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insight…

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S7 Ep7: 90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier 26:09

4M ago26:09

26:09

Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy…

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B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau 21:47

4M ago21:47

21:47

In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space.…

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Influencer Gifting At Scale Ft. Tom Higgins 16:14

4M ago16:14

16:14

In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes …

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Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo 26:54

4M ago26:54

26:54

In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok infl…

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Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan 18:03

4M ago18:03

18:03

In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story…

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Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede 21:37

4M ago21:37

21:37

In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regu…

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Dave Koerner - 75F 35:23

5M ago35:23

35:23

Dave Koerner is an award-winning marketing leader with a background in international business development and building revenue-based marketing teams. He has traveled to 50 US states and 53 countries, and his natural habitat consists of early to mid-stage tech companies or challenger brands. Dave is the VP of Global Marketing at 75F -- the global ma…

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S7 Ep6: Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz 24:33

5M ago24:33

24:33

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and De…

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S7 Ep5: Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan 16:23

5M ago16:23

16:23

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creativ…

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Talking Translation with Michael Becker of Identity Praxis - Show #127 40:30

5M ago40:30

40:30

Rapport International President and Owner Wendy Pease was a recent guest on Michael Becker’s Identity Praxis podcast. Michael is a strategic advisor to Fortune 500s, startups, and non-profits worldwide, with a focus on global marketing and product, new market, and business development. In this episode they discuss the importance of translation and …

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S7 Ep4: The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner 19:53

5M ago19:53

19:53

From sushi spots to italian gems, Asti Wagner has always loved indulging in the extensive London food scene and finding the best hidden gems in the city. With a camera roll filled with food, she decided to share her experiences on Instagram through a page called @eatwithast, of which only her close friends followed, which grew from less than 500 fo…

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S7 Ep3: Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega 23:26

5M ago23:26

23:26

Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to laun…

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S7 Ep2: From Start Up To Multi-Million Dollar Influencer Agency - How They Did It Ft. Brad Hoos 28:14

6M ago28:14

28:14

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic G…

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Andy Smith - StrategiQ 44:35

6M ago44:35

44:35

Andy Smith is the founder and CEO of StrategiQ. Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency. Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks wit…

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S6 Ep14: Celebrating Women In Influencer Marketing Ft. Jessy Grossman 23:49

6M ago23:49

23:49

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastes…

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Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow 26:16

6M ago26:16

26:16

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We al…

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S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew 21:38

6M ago21:38

21:38

Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn…

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S6 Ep17: Social Media Leadership And Building Social Capital Ft. Aaron Templer 18:00

7M ago18:00

18:00

Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. …

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