Welcome to the Little Gym, Big Heart podcast, hosted by Devin Gage. Tailored for trainers and aspiring gym owners, each episode draws from Devin’s vast experience and consulting group expertise. Discover keys to elevate your career, whether boosting earnings as a trainer or opening your facility. This podcast offers practical tactics, success stories, and real-time guidance. Whether seasoned or starting, Little Gym, Big Heart with Devin Gage equips you to confidently navigate the industry. T ...
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner c…
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Tailoring the Gym Experience for Every Member
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Krysten Rimmer! Dive into the role of a client success manager and learn how she has driven member engagement, retention, and community building at a thriving fitness business. Discover the systems, processes, and personalized approaches that keep clients motivated and inves…
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How This Gym Mastered the Athlete and Adult Business Model
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with TJ Lopez of Athletic Movement Protocol to discuss how he built a fitness empire that generates over $1 million in revenue, with an equal split between athlete and adult programs. Learn the strategic approach that allowed him to dominate both markets and create a thriving, su…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that hav…
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Scaling a Gym Business from $0 to $120k/month
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Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sale…
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The 3-Step Formula for a World-Class Gym Trial Experience
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his SECRET strategy to nail the first impression and build a trial session system experience that converts more members. This is EXACTLY what he does in his gym’s.... Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://und…
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The Meeting Cheat Sheet That Changed Everything
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares the provenmeeting structure and leadership tactics that transformed his company's performance. Learn how to run highly effective "Level 10" meetings that drive accountability, solve problems, and propel your business forward. Get the meeting cheat sheet that's helped this team m…
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Fitness Sales Secrets: Close More Memberships
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the proven strategies and tactics to skyrocket your gym membership sales. Devin shares a wealth of data-backed insights on effective lead nurturing and follow-up in the B2C sales world. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con…
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How to get more reviews for your gym business
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his strategy to get more client google reviews. This is EXACTLY what he does in his gym’s to get more reviews and build social proof. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://undergroundstrengthcon.com Check us …
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares 9 of his favorite business books that have completely changed the way he runs his company. These are books you've probably never heard of, but they cover topics like gamification, leadership language, building cult-like brands, and designing effective incentive structures. Get r…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the importance of core values in business and how to effectively implement them. He shares a story that illustrates the difference between results and the method used to achieve them. He also outlines strategies for identifying core value behaviors, making core values stick…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares an experience with an exceptional waiter who went above and beyond to provide outstanding customer service. He explains parallels between the waiter's actions and the importance of clearly communicating the value and effort behind the services provided in a fitness business, suc…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why the phrase “Nobody wants to work anymore” is complete BS!! Watch this to learn how Devin designs and treats employees to create the best place to work possible at his gyms, Gage Strength Training and Engage Personal Training. Get ready to engage in today’s episode! Chec…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down an UNDER UTILIZED community making GEM... Facebook groups! Watch this to learn how Devin uses Facebook Community Groups to shape the community within his gyms, Gage Strength Training, and Engage Personal Training. Get ready to engage in today’s episode! Check us out on Inst…
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Unlock Hidden Opportunities: The 3-P Business Audit for Explosive Growth
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage is going to show you how to uncover hidden opportunities within your business using a powerful annual audit method that can skyrocket your growth with less overhead, fewer employees, and more profits. This is the same audit that has transformed my business and allowed us to think bigge…
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Master the Art of Gravitas | Become a Leader Your Team Will Follow
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives deep into the concept of gravitas and command presence... MUST HAVE skills for fitness leaders and business owners. Discover the ancient roots of gravitas, how to develop it, and why balancing weight and lightness in your leadership approach is crucial. Learn actionable strategie…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares everything about scorecards.... What to do... what not to do... and how they can revolutionize your fitness business.. Get ready to engage in today’s episode! BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us …
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Welcome to the Little Gym, Big Heart podcast! Today, if you’re feeling overwhelmed in your career, this is the episode for you! Devin Gage breaks down how to get out of a slump and prevent burnout. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv..…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to dodge the member attrition that typically comes around in August. We’ll be talking about how to be proactive in keeping your clients in programs, specifically what we are doing right now, the "proactive summer retention campaign." Get ready to engage in today’s episo…
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Retain Your BEST Clients | Fitness Business Lesson
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to prevent losing your clients in today’s gym business climate… This is the exact strategy that Devin Gage is using across his Engage Personal Training and Gage Strength Training gyms. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bighea…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why great marketing will kill a mediocre business... unless it has a great appointment setting show rate. He shares his strategy to set appointments for leads AND how to get them to actually show up... This strategy changed Gage Strength Training forever. Plus... how you ca…
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Build Loyal SUPERFANS for Your Business | Step-by-Step Guide
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down a trick that he is finally ready to share that will ELEVATE your fitness business to the next level.... P.S. Use this only for good! Today we are breaking down exactly how you can build loyal superfans in your business. Get ready to engage in today’s episode! BOOK A 1 on 1 …
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The COSTCO Hack! Use This to Transform Your Fitness Business
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the genius behind Costco and how these business lessons learned help transform Gage Strength Training forever. Plus... how you can do it too! Today we are breaking down why Costco is successful and how you can use these same strategies to revolutionize your business. Get re…
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UTILIZATION TECHNIQUES | Make Sure Your Gym is Filled Out and Efficient
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything utilization! From scheduling times to coaching experience, we’ll cover it. Devin goes deep into how you can create the most efficient gym business possible. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Sp…
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Steal the marketing strategy I used to grow my gym FAST
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down two marketing campaigns that have CHANGED his gym business forever! AND how you can do it too! Today we are breaking down all the little things that don’t scale... but make all the difference. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bi…
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How our gym became a legend in the community... and how yours can too
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to build his gym, Gage Strength Training, into a staple in the local community! Plus... how you can do it too! Today we are breaking down all the little things that don’t scale... but make all the difference. Get ready to engage in today’s episode Video: h…
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Video Skills That Pay The Bills - 3 Steps To Getting Better on Camera
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to go from cringey, awkward, and terrible on camera, to being the face of the video platform for one of the largest fitness companies in the world. (how he did it may shock you!) Get ready to engage in today’s episode!…
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down three things to make your fitness business FIREPROOF and last longer in the industry... Get ready to engage in today’s episode! GET YOUR FREE AFTER ACTION REVIEW REPORT.... www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: ht…
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Mastering Joint Ventures: Strategies for Success | Ep 13
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“What's really important about this is that you write the emails because if you trust somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and …
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Maximizing Opportunities with Joint Venture Marketing | Ep 12
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“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It beg…
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Unlocking Pricing Secrets in the Fitness Industry | Ep 11
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“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here. But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and …
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Maximizing Profit in the Fitness Industry | Ep 10
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“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers p…
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“People are pretty understanding about you having boundaries in your life.” Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management te…
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The Three Mindsets for Gym Owners' Survival | Ep 8
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"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry." Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six …
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Verbal Judo: Mastering Sales & Marketing Language | Ep 7
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“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks…
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Understanding Your Client's Perspective | Ep 6
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“Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony…
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“The secret to delivering the perfect training session in this phase is to tell them what they need to hear while giving them what they need.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage highlights a three-phase process to ensure a perfect training session: The Engage Phase, Training Phase, and Disengage Phase. The notion of 'pa…
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Scalable and Repeatable Referral Engines | Ep 4
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"Your product needs to be remarkable. It needs to be worthy of remarking upon to your social circle and friends." Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his insights on how to build a scalable and repeatable referral engine for your fitness business. He emphasizes the importance of having a remarkable product that is…
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Body Language, Voice, Psychology: Keys to Lasting Impressions | Ep 3
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"90% of the people that you meet every single day will never remember the encounter they had with you." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, discusses the importance of standing out in an overcrowded industry and becoming more memorable to clients and prospects. He explains how our minds filter out most of the…
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Mindful Selling in the Fitness Industry | Ep 2
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"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychologic…
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"I realized very early on that fitness was a really powerful community builder. And I can really say we've used community as our competitive advantage." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his journey in the fitness industry, from starting as a personal trainer to building a successful fitness business…
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Welcome to Little Gym, Big Heart with Devin Gage!
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Welcome to the Little Gym, Big Heart podcast! Your host, Devin Gage, has years of experience in the fitness and consulting industry, allowing him to provide you with tactical advice that you can apply at any stage of your fitness career! Tune in on January 23, 2024, for the first three episodes of the Little Gym, Big Heart podcast! ➤ Check us out o…
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