最高の MAFS Pod ポッドキャスト (2024)

1
Marketing without the hype - why we need a back to basics approach – MAF298 9:12

1+ y ago9:12

9:12

Marketing without the hype - why we need a back to basics approach – MAF298 Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product developmen…

1
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 8:04

2y ago8:04

8:04

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks. …

1
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 9:33

2y ago9:33

9:33

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 This week let's talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It's called Monroe's Motivated Sequence. This is episode 296 of the MAF Podcast - part…

1
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 7:45

2y ago7:45

7:45

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295 You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest. Please don't fall into the ChatGPT bland, average and mediocre trap. This is episode 295 of the MAF Podcast - part of the 20…

1
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 7:35

2y ago7:35

7:35

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 This week let's talk about the difference between marketing strategy and marketing tactics. It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series. This is episode 294 of the MAF Podcast. What you’ll hear about in this episode: • The n…

1
Marketing truths that bear repeating - time and time AGAIN - MAF293 24:02

2y ago24:02

24:02

Marketing truths that bear repeating - time and time AGAIN - MAF293 This week let's talk about marketing truths that bear repeating - AGAIN. Which really means busting some marketing myths that won't go away. This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast. What you’ll hear about in this episode: 3 mar…

1
Why simplicity can be a business strategy and how you can invest in it - MAF292 18:27

2y ago18:27

18:27

Why simplicity can be a business strategy and how you can invest in it - MAF292 This week let's talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want. This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast. What you’ll hear a…

1
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 38:58

2+ y ago38:58

38:58

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 This week let's talk about how financial advice is evolving. We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok. My guest is Eunicia Peret and this is…

1
When marketing creatives suck - is your strategy to blame? - MAF290 16:29

2+ y ago16:29

16:29

When marketing creatives suck - is your strategy to blame? - MAF290 This week let's talk about that sinking feeling you get when you realise your marketing creatives suck. It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it. This week it's just me and the mic and this is episode 290 of the Mark…

1
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 39:15

2+ y ago39:15

39:15

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast. What you’ll hear about in this episode…

1
Great creative business ideas - is in-person or online the best way to find them? - MAF288 12:13

2+ y ago12:13

12:13

Great creative business ideas - is in-person or online the best way to find them? - MAF288 This week let's talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast. What you’ll hear …

1
Avoid these 6 marketing mistakes (reaction episode) - MAF287 14:16

2+ y ago14:16

14:16

Avoid these 6 marketing mistakes (reaction episode) - MAF287 This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What…

1
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 14:11

2+ y ago14:11

14:11

Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and …

1
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 35:11

2+ y ago35:11

35:11

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenny Knighting and this is episode 285 of the Marketing and …

1
The right way to use email lists to grow your business with Rob and Kennedy - MAF284 46:30

2+ y ago46:30

46:30

The right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the…

1
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 36:56

3y ago36:56

36:56

How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 This week, let's talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.…

1
How to stand out as a podcast guest with Kristin Molenaar - MAF282 37:37

3y ago37:37

37:37

How to stand out as a podcast guest with Kristin Molenaar - MAF282 This week, let's talk about how to stand out as a podcast guest. And that means not doing what everyone else does. My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast. We chat about: How Kristin built her Agency Pitching podcast hosts and how to…

1
NOT the 2022 marketing predictions episode - MAF281 8:28

3y ago8:28

8:28

NOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood of marketing prediction articles, videos and podcasts Why th…

1
Creating simple content for complex technology markets with Anu Ramani - MAF280 33:41

3y ago33:41

33:41

Creating simple content for complex technology markets with Anu Ramani - MAF280 This week let's talk about how to keep it simple when creating content marketing for complex markets and industries. And just what is the role of creative agencies in this process? My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast We ch…

1
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 16:58

3y ago16:58

16:58

Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig. And what exactly is The Metaverse? It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast. We chat about: • Facebook rebrands its holding company t…

1
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 16:23

3y ago16:23

16:23

No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 This week let's talk about why we should assume our customers know nothing when planning our marketing. And something that happened at my first in-person event since February 2021. It's just me and the mic and this is episode 278 of the Marketing and Finance Pod…

1
Don't compromise on video quality in your content marketing - MAF277 19:19

3y ago19:19

19:19

Don't compromise on video quality in your content marketing - MAF277 This week, let's talk about video quality when creating content for your business. It's all about resolution, frame rate, lighting and audio. It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast. We chat about: Have Zoom and Teams made poor quality…

1
Why simple is hard and so many things are complicated - time for change - MAF276 13:35

3+ y ago13:35

13:35

Why simple is hard and so many things are complicated - time for change - MAF276 This week, let's talk about keeping things simple in a complicated world. Why simple is hard and why so many things are complicated. It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast. We chat about: • Why simple is hard and why so ma…

1
How to put together a remarkable presentation - MAF275 23:24

3+ y ago23:24

23:24

How to put together a remarkable presentation - MAF275 This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end. It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast. We chat about: • Why PowerPoint shouldn't drive the structure of your talk …

1
Stories are the number one way to promote protection insurance - MAF274 11:41

3+ y ago11:41

11:41

Stories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast We chat …

1
Why we need to dump the word digital from marketing - MAF273 12:46

3+ y ago12:46

12:46

Why we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's just me and the mic and this is episode 273 of the Marketing …

1
Using PR to raise the profile of financial advisers with David Wright - MAF272 33:11

3+ y ago33:11

33:11

Using PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: · David's background and how he became involved in marketing for financial advisers · Th…

1
The truth about thought leadership with Rachael Kinsella - MAF271 27:19

3+ y ago27:19

27:19

The truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: · Rachael's background, iResearch Services and her content work · The cliches that surround though…

1
Video marketing using just a Smartphone with Daryl Cygler - MAF270 31:23

3+ y ago31:23

31:23

Video marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he focussed on smartphone video marketing How the smartphone change…

1
Building Octo Members - a content based community with Lee Robertson - MAF269 32:08

3+ y ago32:08

32:08

Building Octo Members - a content based community with Lee Robertson - MAF269 This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson. And this is episode 269 of the Marketing and Finance Podcast. We chat about Lee's history as an we…

1
The future of virtual and in-person events with Erica Maurer - MAF268 37:27

3+ y ago37:27

37:27

The future of virtual and in-person events with Erica Maurer - MAF268 This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer. And this is episode 268 of the Marketing and Finance Podcast. We chat about:…

1
Are SMART goals really dumb goals? – MAF267 18:34

3+ y ago18:34

18:34

Are SMART goals really dumb goals? – MAF267 This week let's talk about whether SMART goals are really dumb goals. And whether there's a better alternative. It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast. We chat about: · Why it's important to have goals in your marketing strategy or plan · The traditional SMAR…

1
Perfect marketing positioning with Matt Desmier - MAF266 38:01

4y ago38:01

38:01

Perfect marketing positioning with Matt Desmier - MAF266 This week let's talk about marketing positioning and about the future of in-person and virtual conferences. My guest is Matt Desmier. And this is episode 266 of the Marketing and Finance Podcast. We chat about: · Where positioning fits in the marketing mix · Why positioning is as important fo…

1
Best Return On £50k Marketing Spend – MAF265 11:57

4y ago11:57

11:57

Best Return On £50k Marketing Spend – MAF265 This week let's talk about marketing spend. Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment? It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast. We chat about: The curse of prematu…

1
Is it worth getting into Clubhouse? – MAF264 20:34

4y ago20:34

20:34

Is it worth getting into Clubhouse? – MAF264 This week let's talk about Clubhouse. Is it worth getting involved in this new social media platform? It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast. We chat about: · What is Clubhouse? · How to get an invitation · What does Clubhouse do and how does it work · Pros …

1
Touching The Money Nerve With Bob Wheeler – MAF263 34:04

4y ago34:04

34:04

Touching the Money Nerve with Bob Wheeler – MAF263 This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money. My guest is Bob Wheeler. And this is episode 263 of the Marketing and Finance Podcast. We chat about: · Emotions and how they underpin our relationship with money · Is financial advice becoming m…

1
Conversations That Convert With Danny Matthews – MAF262 37:38

4y ago37:38

37:38

Conversations that convert with Danny Matthews – MAF262 This week let's talk about conversations that convert. A problem solving approach to business design. My guest is Danny Matthews. And this is episode 262 of the Marketing and Finance Podcast. We chat about: · How Danny moved on from his online mortgage startup · The power of stories in financi…

1
How to develop a marketing conscience – MAF261 21:43

4y ago21:43

21:43

How to develop a marketing conscience – MAF261 In the last show of 2020, let's talk about developinga marketing conscience. The mark of marketing integrity. Welcome to episode 261 of the Marketing and Finance Podcast. We chat about: · Looking back at 2020 virtual events · The Cats, Mats and Marketing Plans book · A real story of "The Couch Test" · …

1
How to stand out at virtual online events – MAF260 30:25

4y ago30:25

30:25

How to stand out at virtual online events – MAF260 Virtual events will be the norm for the foreseeable future. How can you stand out when presenting at a virtual event? Let's grab a coffee and talk about it some more. Welcome to episode 260 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to …

1
Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259 32:01

4y ago32:01

32:01

Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259 This week my guest is Jordan West. We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers Welcome to episode 259 of the Marketing and Finance Podcast. We chat about: · Secrets of scaling yo…

1
Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 29:57

4y ago29:57

29:57

Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 This week my guest is Andrew Warner. We chat about how he helps marketers develop better relationships with their finance colleagues. Just how should the Marketing Department work better with the Chief Finance Officer? Welcome to episode 258 of the Marketing and…

1
No Time to Die delay and business pivoting – MAF257 22:34

4y ago22:34

22:34

No Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offer · The delay to the launch of No Time to Die and other films ·…

1
Book Launch: Cats, Mats and Marketing Plans – MAF256 10:15

4y ago10:15

10:15

Book Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: · The background to the book · Why, “Cats, Mats and Marketing …

1
Robin Cangie on finding and telling your business story - MAF255 33:50

4y ago33:50

33:50

Robin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her …

1
What should our marketing priorities be after lockdown? – MAF254 15:56

4+ y ago15:56

15:56

What should our marketing priorities be after lockdown? – MAF254 As we emerge from lockdown companies are starting to talk about marketing again. But what should be the priorities that we focus on? Let’s grab a coffee and talk about it some more. Welcome to episode 254 of the Marketing and Finance Podcast. We chat about: · Marketing as an investmen…

1
Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253 35:58

4+ y ago35:58

35:58

Victoria Taylor on theme park thinking and the future of retail and marketing - MAF253 My guest this week is Victoria Taylor, a customer experience expert. We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing? Welcome to episode 253 of the Marketing a…

1
Philip Courtenay on behavioural and emotional finance - MAF252 34:44

4+ y ago34:44

34:44

Philip Courtenay on behavioural and emotional finance - MAF252 My guest this week is Philip Courtenay, the founder of Applied Emotional Finance. We chat about behavioural and emotional factors and how they affect financial advice. Welcome to episode 252 of the Marketing and Finance Podcast. We chat about: Moving from a career in marketing strategy …

1
Matthew Woodward: SEO 101 - what it is and how to do it - MAF251 36:22

4+ y ago36:22

36:22

Matthew Woodward: SEO 101 - what it is and how to do it - MAF251 My guest this week is Matthew Woodward, blogger and SEO expert. We chat about demystifying SEO and some tips you can use to drive traffic to your website. Welcome to episode 251 of the Marketing and Finance Podcast. We chat about: · How Matthew set up his SEO business and moved from t…

1
Stephen Knight on the virtual marketing agency drag and drop approach - MAF250 40:39

4+ y ago40:39

40:39

Stephen Knight on the virtual marketing agency drag and drop approach - MAF250 My guest this week is Stephen Knight, from Pimento. We talk about his "one agency, many flavours" approach to marketing solutions. Welcome to episode 250 of the Marketing and Finance Podcast. We chat about: How creative agencies have developed and how they interact with …

1
Presentation tips for online events learned in lockdown - MAF249 33:30

4+ y ago33:30

33:30

Presentation tips for online events learned in lockdown - MAF249 This week it's just me and the mic talking about presentation tips for online events learned in lockdown. Let's look at how the crisis has changed online presenting and how to stand out. Welcome to episode 249 of the Marketing and Finance Podcast. We chat about: · How "real-life event…

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