最高の B2b Content Marketing ポッドキャスト (2024)

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173. Why Great Coaching is Your Best Marketing Strategy in 2025 10:27

4d ago10:27

10:27

Here's My #1 business growth prediction for the new year: There's huge momentum towards being authentic - showing up as a human being because people want to do business with people. The question is - how do you do it? I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass c…

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072 - Easy Social Media Videos (Without Being On Camera) 9:25

9d ago9:25

9:25

Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…

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172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell 20:09

12d ago20:09

20:09

What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year. And it's very likely that it's the most powerful marketing strategy you're probably not doing. This one change has allowed…

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171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck 29:43

19d ago29:43

29:43

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world n…

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071 - How to Create a Brand That's Uniquely YOU 34:58

15d ago34:58

34:58

Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…

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070 - Secret To Saving Hours Creating Videos (Easier Than You Think) 8:37

25d ago8:37

8:37

Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…

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170. How your upbringing has programed you to fail at business - with Brad Powell 7:47

26d ago7:47

7:47

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically…

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069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making) 29:31

1M ago29:31

29:31

Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…

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169. Turn your personal story into profit with Andrea Merrill 28:25

1M ago28:25

28:25

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on. Well, this week's guest, speaker & business coach Andrea Merrill, came on to show h…

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168. Ever thought of using LinkedIn Ads? Me neither, until now... featuring Anthony Blatner 27:31

2M ago27:31

27:31

Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post. These ads will let you (or anyone on your team) showcase posts from your persona…

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167. Building a Lasting Legacy Brand with Tiffany Newman 30:57

2M ago30:57

30:57

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time? Well, It’s NOT because they're necessarily better at what they do, or have more experience It's because they’ve created a le…

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068 - Amp Up Your Content Now With AI (ChatGPT and More) 38:41

2M ago38:41

38:41

Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…

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166. Monetize Your Expertise Through Workshops and Live Events with Jeannie Spiro 27:14

2M ago27:14

27:14

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. Well th…

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067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest 32:19

2M ago32:19

32:19

Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…

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165. Open a Client Portal to Other People’s Audiences with Laura Lopuch 32:04

2M ago32:04

32:04

Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing And how did I reach out? I sent her a cold email! My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership …

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164. Thriving as an Introvert in Digital Marketing with Digital Transformation Leader, Dan Keldsen 38:49

2M ago38:49

38:49

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else. In other words be an extrovert or be irrelevant. But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert? Th…

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163. Creating a Storyteller Brand with Story Catalyst Alan Samuel Cohen 30:07

3M ago30:07

30:07

If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 163 of…

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162. Document and Show Your Creative Process - with Photographer Elaine Freitas 25:45

3M ago25:45

25:45

If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 162 of…

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066 - Boost Your Business Growth (With A Podcast) 31:07

3M ago31:07

31:07

Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…

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161. Is Your Brand Legendary? with Brand Building Expert Scott Wozniak 31:05

3M ago31:05

31:05

I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity? Of course, you know about their product or service offerings, bu…

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065 - Supercharge Your Content Marketing Now With ChatGPT 29:26

3M ago29:26

29:26

Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…

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160. What Makes Your Business Remarkable? with Digital Marketing Expert Rich Brooks 32:07

3M ago32:07

32:07

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business. Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is…

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159. A Cure For Your Business Doldrums with Mia Moran 27:47

4M ago27:47

27:47

Register for the "Back to Business" virtual summit Looking to boost momentum in your business as we head into the final quarter of the year? Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business. Which is why this week's guest, Mia Moran, put together her upcom…

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158. Say What They Can't Unhear with Message Strategist Tamsen Webster 33:19

4M ago33:19

33:19

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, ac…

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157. Make Coaching Your Marketing with Business Coach Caryn Gillen 27:58

4M ago27:58

27:58

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach! But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack …

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064 - Developing Your Reputation As A Thought Leader (Share What You Know) 33:16

4M ago33:16

33:16

Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …

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156. Change the Conversation About Your Business with Jaci Russo 27:16

4M ago27:16

27:16

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from the…

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155. No Friction Lead Generation with Brad Powell 28:17

4M ago28:17

28:17

What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing is built around relationship & trust building. And this is especially true for consultants, coaches & agencies who run service businesses. You need to establish enough trust and authority so that whe…

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063 - How To Write Your First Book (And Why You Should) 31:14

5M ago31:14

31:14

Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…

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154. Charge Higher Prices & Get Your Clients to Thank You For It with Scott Sorrell 39:10

5M ago39:10

39:10

Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)? Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates. Scott has identified more tha…

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062 - Accelerate Trust With Your Prospective Clients (Share Video Content) 12:32

5M ago12:32

12:32

Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…

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061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer) 23:32

5M ago23:32

23:32

Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…

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153. Let's turn your voice & vision into an industry leading brand with Kristie Keever 33:19

5M ago33:19

33:19

What does it really take to build a standout personal brand? And what if your personal brand was really the key to unlocking endless opportunities? In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach Kristie Keever. (yes, she's helped o…

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060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix) 28:46

5M ago28:46

28:46

Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…

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059 - Know, Like, and Trust: The Secret Formula for Business Success 10:10

5M ago10:10

10:10

Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…

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152. How to put more personality into your marketing with Marina Krivonossova 27:36

5M ago27:36

27:36

Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing. If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova, to guide us through her approach to bringing per…

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058 - Unlock The Secrets To LinkedIn Audio Event Success 35:29

5M ago35:29

35:29

Send us a text Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to st…

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151. Get referrals without asking with Stacey Brown-Randall 33:08

5M ago33:08

33:08

How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients — without manipulating, offering incentives, or even having to ask? Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on…

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057 - How To Feel Confident (And Look Good) On Video 31:31

5M ago31:31

31:31

Send us a text Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc. 🔹Background considerations when you're on a Live broadcast An…

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150. 3 Lessons From 3 Years of Podcast Hosting with Brad Powell 28:56

6M ago28:56

28:56

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!) Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketin…

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149. How to breakthrough the noise with storytelling with Patti Sanchez 26:29

6M ago26:29

26:29

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes: # 143. How to be more bingeable than Netflix # 84. How to sell with a story If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling. In this episode, Patti unpacks h…

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056 - Optimize Your Office For Productivity and Success, Now! 30:25

6M ago30:25

30:25

Send us a text Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and producti…

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148. How Pink Socks and Intuition Built a Standout Business with Melinda Van Fleet 29:34

6M ago29:34

29:34

Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain. So they moved to the Florida Keys and completely transformed their careers. Melinda launched her personal-coaching business and …

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055 - Showcase YOU Now With Personal Branding Photos 32:43

6M ago32:43

32:43

Send us a text Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos. Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips …

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147. How to be more memorable with Brad Powell 17:17

6M ago17:17

17:17

After you give a talk, or make a presentation, or make a video, what if no one remembers what you said? What if after all your posting on social media people don't remembers a thing you shared...? A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone! Let that sink in: Peo…

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054 - Boost Content Engagement Now: Leverage Human Behavior Drivers 31:11

6M ago31:11

31:11

Send us a text Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments An…

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146. Time to get your butt on video (OK, not your actual butt) 28:47

6M ago28:47

28:47

It's time you got your butt on video. There, I said it. And you know it's true. Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.) It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from. If they look at you…

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053 - Your Podcast Success Strategies: From Launch to Loyal Listeners 30:53

7M ago30:53

30:53

Send us a text If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal…

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052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge! 14:20

7M ago14:20

14:20

Send us a text LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles. Some of them might s…

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051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT) 40:08

7M ago40:08

40:08

Send us a text One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content mar…

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ポッドキャスト B2b Content Marketing

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