))
#9: Turning NFTs Into Well-Known Brands w/ Jon Rogers
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on September 28, 2023 15:01 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 325200463 series 3337759
コンテンツは Zeneca によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Zeneca またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A world-class storyteller who has worked as Disney's Head of Franchise Development as well as at Lucasfilm on the Star Wars franchise: Jon Rogers is my guest today.
Jon has spent a significant amount of time in the NFT space during the last year. In this episode of ZenChats, he will give his thoughts on NFTs from his point of view. We discuss how to turn NFT ideas and projects into actual brands, the various parts of brand building and storytelling, Disney's entry into the NFT field, and much more. I hope you have a good time watching this episode!
Timestamps:
1:00 Intro
3:30 Background Jon Rogers
5:00 A brand new media platform is emerging
7:38 What is working at Disney like?
15:45 Making NFT PFPs into brands
18:40 Brand example: BAYC
24:43 A bored ape shotgun? - Be careful about handling licenses
28:36 Family-friendly NFTs will become widespread
31:20 Disney entering the Metaverse!
37:14 Publishing & licensing and what makes sense for Disney
40:00 Promotions and why Disney left a lot of money on the table
43:57 A healthy dynamic of lore and mythology
46:50 Emotional connection to NFTs
53:05 Aligning CC0 with your long-term vision
57:34 How do you identify quality NFT projects?
1:01:21 Scams will eventually be driven out of the market
1:06:10 What would be your approach when starting a new project?
1:11:41 When will people stop thinking NFTs are a scam?
1:17:30 Future of other chains and layer 2 solutions
1:23:24 When will Disney truly enter?
1:26:06 Outro
Jon Rogers:
Twitter
Zeneca:
Twitter
Newsletter
Watch this ZenChats episode on Youtube
Course on how to launch an NFT project
ZenAcademy:
Twitter
Discord
Get a ZA NFT
45 つのエピソード
シェア
