Golde: Trinity Mouzon Wofford on building an omnichannel wellness brand
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Manage episode 295611261 series 2656940
Trinity Mouzon Wofford went from making Golde product by hand to launching in Target stores this year. We discuss the founder's early challenges, and the strategies they used to grow the brand. Trinity also covers Golde's omnichannel approach with major retailer distribution and a DTC site, before touching on their emphasis on community. We round off the session exploring the importance of retention and supply chain for low AOV eCommerce products.
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