20. Behind the Likes: The Real Work of Influencer Marketing

Whiskey and Lace

As we wrap up Season 2 of the podcast, Erika shares her journey in the content creation space. Pour yourself a glass of wine as she answers common questions she gets about being an influencer, like starting out as a content creator with the Whiskey & Lace blog and learning how to show up authentically online. Erika gets real about the common misconceptions influencers face and how she sets boundaries when dealing with trolls and negative energy. This episode gives a candid look into the life of an influencer and the realities of maintaining a consistent online presence.

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In this episode, we cover the following:

• Starting the Whiskey & Lace blog
• How Erika shows up authentically online
• Did people like Erika's friends ever pass judgment or talk shit about her, as Santa Rosa is a pretty small town?
• How the landscape of being an influencer has changed over the years
• When did this go from a hobby to an actual money-maker?
• The top influencer misconceptions
• How she deals with trolls and haters
• Would she do anything else if she could?
• Simple ways to help content creators
• Are there any mistruths about Erika that she wants to clear up?

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Resources

• Episode 10: Friendship Breakups and Rebirth: The Story of Whiskey & Lace
• Episode 03: All Things Interior Design with Chelsea Miller

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P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.

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Instagram: @WhiskeyAndLace

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Website: WhiskeyAndLaceBlog