Innovative Strategies in Web3 Marketing with Krystyna Kozak, CMO at Cookie3 | S4E19

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Ever wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveraging innovative tools and community-driven initiatives like CookieToken and Airdrop Shield to stay ahead in the marketing game. Learn how Cookie3 is utilizing analytics and AI to combat bots and Sybil attackers, ensuring more effective airdrop campaigns. Krystyna offers a rare glimpse into her strategic vision and how her growing team allows her to focus on broader company goals.
In the second half, we delve into the phenomenal success of the Cookie3 Affiliate platform, which amassed 18,000 members without any formal promotion. Krystyna discusses the power of partnerships with the Cookie DAO, the strategic use of airdrops, and the influence of Key Opinion Leaders in fostering a competitive and engaging atmosphere. Discover the importance of regional community-building, effective communication within the marketing team, and measuring community sentiment to craft compelling narratives. This episode is packed with actionable insights on growth strategies and community engagement that you won't want to miss.
This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/innovative-strategies-in-web3-marketing-with-krystyna-kozak-cmo-at-cookie3/

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1. Innovative Strategies in Web3 Marketing with Krystyna Kozak, CMO at Cookie3 | S4E19 (00:00:00)

2. What is it like to be a CMO at a marketing company like Cookie3? (00:01:13)

3. What is the Cookie3 token and what does it represent within the Cookie3 ecosystem? (00:03:30)

4. You mentioned the affiliate program's growth to 18,000 participants. What were the key reasons for its rapid success? (00:12:06)

5. Are you leveraging events like Consensus or social media to increase awareness of Cookie3 and reach more people? (00:15:00)

6. As a CMO at Cookie3, where do you primarily focus your time each day, given the importance of community and achieving your goals? (00:17:54)

7. What are the key analytics you're currently focusing on to evaluate the effectiveness of your strategy at Cookie3? (00:22:28)

8. What aspects of the event are you particularly excited about, or what are you looking forward to when you return to work afterward? (00:25:25)