Podcast Episode #29: Building an Effective Video Marketing Funnel

Web Video Marketing Show

On todays episode of the Web Video Marketing Show, Matt Childs from Vidcaster joins Ryan Spanger to discuss video marketing funnels. Listen in to find out what sets some marketing tools apart from others and how to build the most effective marketing funnel. Episode Notes [02:23] Ryan introduces todays guest Matt Childs, the VP of sales and marketing at Vidcaster [05:28] Matt tells Ryan why using video in marketing is so effective for him [07:37] Matt talks about what differentiates Vidcaster from other video hosting platforms and discusses its useful features for businesses [12:37] Ryan and Matt discuss ‘what is a video marketing funnel’ and Matt talks us through setting one up [13:47] Matt raises an interesting point about the effectiveness of lower production value videos [16:58] Ryan asks Matt about the reasons behind a lower production value video being more effective in some cases [19:23] Matt gives us an example of what a video marketing funnel might look like for a hypothetical company [21:05] Matt talks about case study videos and how they can be most effective [22:31] Ryan discusses video analytics with Matt, how viewers interact with video and how important it is to use the data to better connect with customers on an individual level [26:31] Matt tells us the metrics that he feels are most important when dissecting video analytics [29:11] Ryan brings up automated marketing platforms and discusses with Matt how these tie into the marketing funnel, Matt talks about the best automated marketing platforms that intergrade with Vidcaster and which one applies to what business [33:28] Matt tells us how Vidcaster integrates with the Salesforce system [35:11] Matt gives a last piece of advice for people just getting started with a video marketing funnel Podcast Transcription Ryan Spanger: Hi, this is Ryan Spanger. About 12 years ago, I started a video production company in Melbourne, Australia called Dream Engine. Making videos is a huge passion for me. In this podcast, I'll be sharing with you a lot of the ideas and techniques that I use in my video production business. I hope you enjoy the show and it gives you clear, actionable ideas that you could implement in your business right now to improve your web video marketing and build a stronger connection with your audience. Ryan Spanger here with Episode 29 of the Web Video Marketing Show. Keep listening because, on this episode, I'll be talking to a video marketing expert who'll explain the ins and outs and building an effective video marketing funnel. If this is the first time you've heard the podcast, each episode we go deep on one area of video marketing. My aim is for you to come away with ideas and strategies that you can implement in your business right now to help you connect with your audience more effectively. To the long time listeners of this podcast, I want to thank you for coming on the journey with me. I also want to particularly thank that people who've reached out and made contact, given me feedback on the podcast, asked questions, and, generally, just let me know that you're out there listening and that you're enjoying it. I love doing these podcasts, and I'm particularly excited about this episode. Probably the biggest change that I've noticed in the video production industry in the 15 years that I've been doing it is the way that video has moved from the idea of one-off to episodic. What I mean by that is, back in the day, companies would commission a video and it would go out on DVD or VHS before that and maybe be played in the lobby and would cover everything in a general sense that people would need to know about the business. It was the equivalent of a brochure. They'd make the video and that would be it. They'd use it for years and years until the suits and haircuts went out of style and came back into fashion. These days, video is increasingly episodic.