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49: Benchmark Campaign Performance with Hannah Smith
Manage episode 343662105 series 3264817
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What do 2,000 digital PR pieces created by 11 agencies and in-house teams tell us about campaign success? Our guest shares her findings of this exact analysis with us. From this, you'll walk away with a greater understanding of what performance looks like across the board, and how your own work might fit into this landscape.
In this episode you'll learn:
- What placement numbers look like from thousands of campaigns
- How to set up realistic expectations with stakeholders
- Which factors impact campaign performance
Our guest is...
Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years.
PSST...
Her dataset is publicly available, if you want to nerd out. :)
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