331 She Turned Celiac Disease & Being Sober-Curious Into A Business (The Story Of JÜJ Digestive Bitters )

Visionary Life | Marketing & Business Podcast

In today's episode, I sit down with Functional Gut Health Dietitian, Breathwork Teacher and Founder of JUJ Bitters Meg Gerber.

JUJ was a product born out of Meg's journey with celiac disease and passion for next-level wellness.

Meg is an absolutle powerhouse as a Dietitian and as an Entrepreneur. Her vision is so strong and she truly practices what she preaches.

Meg is a wealth of knowledge and in this episode she shares the personal and professional milestones that led to the creation of Juj Bitters, a unique product aimed at supporting digestive health and offering a refreshing twist to mocktails.

Meg is also a Cookbook Author, a retreat-facilitator and the founder of The Nourished Membership.

Topics covered in this episode of Visionary Life with Meg Gerber include:

• Introduction to Meg Gerber and JUJ Bitters
• Her story of being diagnosed with celiac disease and how that led her to the idea of starting a Digestive Health Company
• Benefits of using bitters for digestive health and in crafting delicious mocktails
• The exploration of holistic practices like breath work and meditation to address health issues
• How these bitters can support those with Sober Curiosity and cultivating a Mindful Relationship with Alcohol (Meg shares her personal journey of reducing alcohol consumption and embracing a mindful lifestyle)
• The journey of Product Development (along with the challenges!) + How they had to go about doing Extensive testing for gluten safety to meet FDA regulations and celiac accredited programs' standards

Time Stamps

00:00 Launching a product-based business - this highs and lows, and true challenges associated with launching a product business!

04:43 Alcohol's impact on business and life + tips for those who are sober curious

09:54 Meg's struggles with celiac disease and autoimmune challenges + her journey of healing through gluten-free diet, bitters, holistic medicine, breathwork, and nervous system regulation

24:47 How they decided on branding + finding a great designer to bring their brand vision to life and ensure the brand aesthetics were A+

36:00 Launching the business without compromising values and vision - and ensuring the HIGHEST quality standards!

Show Notes:

Connect With Juj (Website)

https://livewithjuj.com/

Connect With Juj (Instagram)

https://www.instagram.com/jujbitters/

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