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E8: How Facebook Groups and Facebook Pages Are Different
Manage episode 312043881 series 3218044
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Do you have a business on Facebook? Are you wondering what the difference between Facebook pages and Facebook groups is? - In this episode let me explain!
In 2019 Facebook announced that they were making Facebook Groups a central has friends. What does this mean?
Well, if you have a Facebook Group with activity and engagement it means that the content in that group is being prioritized in visibility to the most active members. If you have people in your group interacting with you THEN your posts will be seen by them frequently without ad spend. And if you nurture your group, people within your group will regularly see your content.
Not sure how to utilize a group? Listen to this. I talk about the potential that exists IF you can get build a group/community that is active, and use it for marketing your products and services. I share the basic differences between how a business should use a page and how a business could use a group.
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