Startup Hacks: Insider Secrets to Explosive Growth

Uncomplicated Marketing

In this episode, we feature Hamlet Azarian, founder and CEO of Azarian Growth Agency, a data-driven full-funnel growth agency with over 20 years of experience. Hamlet specializes in growing B2C and B2B businesses, particularly in venture-backed startups from pre-seed to Series A and B stages. The agency has helped raise over $250 million for innovative tech SaaS companies through creative and analytical growth strategies. They excel in designing custom growth engines and consumer-centric marketing strategies using rapid experimentation and data-driven insights.

Hamlet shares his journey, from his early experiences in the dot-com era, where he learned the tough lessons of startup failure, to his transition into retail and e-commerce. He dives into his passion for growth marketing, his entrepreneurial spirit, and how he founded Azarian Growth Agency to help startups scale faster by providing them with a dedicated team of experts, rather than a single marketing director.

In this episode, you’ll learn:

• The importance of building a flexible and scalable growth strategy: Hamlet explains how his agency tailors teams and strategies for each client, ensuring they can test and adapt quickly.
• The challenges of startup marketing: Hamlet breaks down the struggles founders face, from tight budgets to limited resources, and how his agency helps overcome these hurdles.
• The value of hiring internationally: Hamlet shares his experiences building a talent pool in Armenia and how hiring internationally can help startups access skilled professionals while staying within budget.
• Real-world success: Hamlet discusses how his agency helped companies like orders.co scale quickly and efficiently, achieving impressive growth metrics while remaining bootstrapped.

Hamlet also provides valuable advice for startup founders, emphasizing the importance of persistence and not letting fear or uncertainty hold them back.

To learn more about Hamlet Azarian and his work, visit Azarian Growth Agency’s website or connect with him on LinkedIn.

Tune in for an inspiring conversation on how growth marketing can be the key to startup success!