122: How to Clearly Communicate the Depth + Impact of Your Work with Jillian Bright

Uncommon Couch

Messaging can be one of the hardest things to nail down in business. You want to be authentic without being pushy, you want to make sure you attract the right people, and you want to push past the fear of putting yourself out there.

In today’s episode, I’m chatting with Jillian Bright, a copywriter, brand voice consultant, and messaging strategist. She’s here to share how she helps women business owners find their authentic voice, the importance of feeling comfortable in your messaging, how to get clear on your ideal client, and why you want to let your energy really shine through in your branding so people get to see the real you.

What you’ll find in this episode:

[01:34] How Jillian found herself in the entrepreneurial space, how her work has evolved to helping women business owners to find their voice, and how she helps them tap into their self-expression and get past the fear

[07:01] The benefits of shifting from a polarizing messaging approach to one with more nuance, and how to find a tone that feels comfortable for you

[10:28] How Jillian helps people shape their message in an impactful and truthful way, being thoughtful about the types of clients you’re drawing in, and how to get clarity on who your ideal client is

[16:57] How to make your vibe and energy shine through when sharing your perspectives and beliefs and why it’s about the nuances of sharing who you are over time in a consistent way

[22:01] The importance of remembering that your marketing and messaging is a conversation

For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast

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