120. Unpacking Good Girl Snacks' Winning Social Media Strategy: A Marketing Case Study

Tropical Social Podcast | Social Media Management & Strategy

How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode!

Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now!

Mentioned in Today's Episode:

Good Girl Snacks

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Other Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

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Thanks for being a part of The Tropical Social Community!

XO,

Shan