Turning Brand Building into Play with Duke Harten

Top Shelf Creator

Summary

Duke Harten from Shine-a-Stee discusses marketing strategies that are both effective and enjoyable. He shares his journey from freelance copywriting to his current role at Shine-a-Stee and how he found success on TikTok. Duke emphasizes the importance of creating content that he would want to watch and engaging with the community. He also talks about the impact of fun and playfulness in marketing, building a brand community, and his approach to influencer marketing. Duke discusses the power of episodic storytelling in marketing and the importance of being reactive and finding opportunities in the moment. He shares examples of collaborations with other brands, such as Shopify, and the positive impact it has on building brand equity. Duke emphasizes the importance of being friendly with other brands and fostering a sense of community rather than competition. He also encourages creators to make content that they find entertaining and let the audience come to them.

Takeaways

Create marketing content that you would want to watch.

Embrace fun and playfulness in marketing to engage with the audience.

Build a brand community by connecting with the audience on a personal level.

Influencer marketing can be effective, but focus on building an authentic brand rather than relying solely on influencers. Episodic storytelling is a powerful marketing tool that hooks and engages audiences.

Being reactive and finding opportunities in the moment can lead to successful content creation.

Collaborating with other brands can build positive brand equity and foster a sense of community.

Make content that you find entertaining and let the audience come to you.

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Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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