Futuristic organizations design themselves around emotion and people, not just function and process. Guided by the idea that what you get on the inside, you get on the outside--today's smartest organizations are diving into talent science, organizational psychology and customer experience. It's led to a sea change in how we think about the world of work and how to compete for talent and customers. It's also led to a race to brand from the inside out, starting with culture. ​ The X Dive Live show explores the cross currents between people science, marketing and design thinking with experts.