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#133 Scarcity : The Secret Weapon Of Successful Marketers (English)
Manage episode 396926480 series 2101627
Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.
It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.
This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.
It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.
I hope this podcast will help you to become a better marketer.
140 つのエピソード
#133 Scarcity : The Secret Weapon Of Successful Marketers (English)
The UppSkill Podcast - Marketing, Business and Everything Startup
Manage episode 396926480 series 2101627
Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.
It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.
This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.
It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.
I hope this podcast will help you to become a better marketer.
140 つのエピソード
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