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コンテンツは Rob and Rob Drummond によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rob and Rob Drummond またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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61 Finding Valuable Lessons In Your Own Stories (feat. James Daniel)
Manage episode 366620145 series 2931781
コンテンツは Rob and Rob Drummond によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rob and Rob Drummond またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Telling your story is an authentic way to build trust with potential customers. But should everyone be telling stories, regardless of industry? How do you make the story relevant to your message?
On this episode I pick apart these questions with pro copywriter James Daniel. Listen now as we discuss:
- Why stories prime your customer's mind in thinking about your topic
- Why the 'Three Billy Goats Gruff' is the ultimate archetypal story
- How to identify multiple 'off ramps' or bridge concepts at the end of your When to tell your own stories and when to create a parable
- How much to consider the reader in selecting your stories
- How to take an inventory of your own life stories
- How to tell more engaging stories on LinkedIn
- How to honour your relatives with great stories!
- The 'Superman' or 'Mary Poppins' role in business storytelling
- Why your 'About Us' page is the definitive storytelling opportunity
- How to gather compelling customer stories (testimonials)
- Why to collate your stories before selecting stories or evaluating the use case
- How to write compelling emails every day - if you want!
Links mentioned:
James's Email Infinity training course
James's previous episodes on the Story Copywriter Podcast discussing Video Scripts and ChatGPT
82 つのエピソード
シェア
Manage episode 366620145 series 2931781
コンテンツは Rob and Rob Drummond によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Rob and Rob Drummond またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Telling your story is an authentic way to build trust with potential customers. But should everyone be telling stories, regardless of industry? How do you make the story relevant to your message?
On this episode I pick apart these questions with pro copywriter James Daniel. Listen now as we discuss:
- Why stories prime your customer's mind in thinking about your topic
- Why the 'Three Billy Goats Gruff' is the ultimate archetypal story
- How to identify multiple 'off ramps' or bridge concepts at the end of your When to tell your own stories and when to create a parable
- How much to consider the reader in selecting your stories
- How to take an inventory of your own life stories
- How to tell more engaging stories on LinkedIn
- How to honour your relatives with great stories!
- The 'Superman' or 'Mary Poppins' role in business storytelling
- Why your 'About Us' page is the definitive storytelling opportunity
- How to gather compelling customer stories (testimonials)
- Why to collate your stories before selecting stories or evaluating the use case
- How to write compelling emails every day - if you want!
Links mentioned:
James's Email Infinity training course
James's previous episodes on the Story Copywriter Podcast discussing Video Scripts and ChatGPT
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
