))
Episode 56: The marketplace for human-centric & value driven brands with Jaclyn Grauman and Michelle Silverstein - Co-Founders, The Verticale
Manage episode 319751981 series 3308568
コンテンツは The Modern Altruneur によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Modern Altruneur またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Jaclyn and Michelle are Co-Founders of The Verticale, a human-centric marketplace where consumers can conveniently and consciously shop and support better businesses. What originally began as a media site has evolved into a commerce platform that focuses on building the emotional connection between digitally native brands and consumers by focusing on verification and transparency in lieu of greenwashing.
In our conversation we discuss:
- The Verticale Values and their vetting process for potential vendors
- Why they prioritize giving 1% of all sales to rotating causes
- The most important traits to embody when building a business
- Their human centric tone about trying to make better choices everyday but understanding that the process isn’t going to be perfect
- And why they’re focused on eliminating the concept of greenwashing altogether
Convenience at times can cause us to think in the short-term, but what Jaclyn and Michelle are building creates a convenient and conscious shopping experience, allowing people to buy according to their values and support the businesses that are doing the work to create long-term change.
Connect with Jaclyn & Michelle:
https://www.theverticale.com/
https://www.instagram.com/theverticale/?hl=en
Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:
65 つのエピソード
シェア
