Making Smart Business Decisions in Our Crazy World | Tobin Lehman


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Our guest for this episode of The Small Business is Tobin Lehman, a digital marketing expert and founder of New North.

In our discussion you will find:

  1. How market fluctuations, process improvements, and technology changes affect your brand, customers, and sales.
  2. Why long-term project planning is only 80 percent accurate—and why agilet hinking is the better option for innovative leadership in dynamic environments.
  3. The three stages of RTX© framework for shorter action cycles, consistent goal realignment, and 5 to 15 percent more margin despite uncertainty.
  4. Solutions to potential challenges and how to prep for unexpected results


Tobin Lehman is an author and the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, he has earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. With a Bachelor of Science degree in Graphic Design and Photography from Penn State, Tobin previously taught design and business courses as an adjunct professor at American University and Shepherd University. He has also served as a local President of the American Advertising Federation, and on the board of the local AIGA and other nonprofit boards. Tobin resides in Frederick, Maryland, with his spouse and five children.

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