Helping Mission-driven Founders Set Vision and Values with Lindsey Julian

The Second Degree with Emily Merrell

In this episode of The Sixth Degree Podcast meet Lindsey Julian a communications coach and consultant who helps mission-driven founders and executives with internal and external communications, including thought leadership and brand building. Lindsey leverages her super powers to help founders figure out their company culture and tell their founder story to create impact and legacy.

What you'll learn:

• Lindsey emphasizes the importance of authenticity and real conversations, particularly in podcast interviews, where she loves being people's first guest. She values the opportunity to dive deep and connect with others without posturing.
• As a thought leadership and communications coach, Lindsey helps founders and executives clarify their vision and values within their organizations. She emphasizes the significance of consistent and clear communication both internally and externally. She helps clients build authority and humanize their brands through various content strategies and media placements.
• Lindsey mentions Sara Blakely (Spanx founder) and Arianna Huffington as examples of founders who excel at being the face of their brands and consistently show up with their brand story. She appreciates brands that go beyond profit and align with a purpose, which resonates with her own values.
• The human element and storytelling are crucial aspects that distinguish brands and cannot be replicated by AI or robots. Lindsey believes in uncovering the distinct "you" factor and incorporating unique experiences and journeys into brand communication.
• One common mistake she observes among her clients is focusing too much on a narrow niche and neglecting to showcase the human behind the brand. Lindsey encourages founders to highlight all aspects of themselves that make them unique, which allows for a broader audience connection.
• Lindsey breaks down the mistakes into three categories: external, internal, and overarching. Externally, she advises against over-focusing on a narrow niche and encourages showcasing the multifaceted aspects of the founder. Internally, she emphasizes the importance of clear and consistent communication from top to bottom within organizations. Overall, she believes that building a personal brand requires highlighting the human element and being true to oneself.
• Lindsey's approach to communications coaching and consulting centers around helping clients build their brand's credibility, authority, and authenticity. She values the power of human connection and the role it plays in effective communication and leadership.

To learn more about Lindsey Julian, visit her website LindseyJulian.com and follow on instagram at lindseyjulian_

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