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The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs
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Relationship and Attraction Marketing for Lead Generation and Conversion
Manage episode 387953454 series 3498293
コンテンツは Michelle DeNio によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Michelle DeNio またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Summary
In this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementing loyalty programs. She also explores different approaches to attraction marketing beyond social media content creation. Michelle emphasizes the need to focus on what works for individual businesses and to analyze data to determine the most effective marketing strategy. She concludes by introducing her own approach to blending relationship marketing and attraction marketing through her email newsletter, The Sunday Morning Brew.
Takeaways
- Relationship marketing and attraction marketing are both important strategies for business success.
- Building strong relationships with customers can lead to increased loyalty and repeat business.
- Attraction marketing can go beyond social media content creation and include strategies like running masterclasses, collaborations, and sponsorships.
- Analyzing data and understanding what marketing strategies are working for your business is crucial.
- Blending relationship marketing and attraction marketing can create a powerful marketing strategy.
Links
If we haven't connected yet - I would LOVE to chat with you! Let's share a virtual cup of coffee and you can tell me all about you and your business.
Connect with me on IG: https://www.instagram.com/michelle_denio/
To learn more about customized 1:1 business growth support packages, visit our website or email michelle@michelledenio.com
Chapters
00:00
Introduction and Setting the Stage for 2024
02:20
Relationship Marketing vs. Attraction Marketing
05:10
The Power of Relationship Marketing
07:00
Examples of Relationship Marketing
08:25
Examples of Attraction Marketing
12:45
Alternative Approaches to Attraction Marketing
16:00
Building Relationships and Loyalty
19:10
The Role of Content in Relationship Marketing
20:09
Analyzing Data and Finding the Right Marketing Strategy
23:32
Lead Magnets and Blending Relationship Marketing with Attraction Marketing
25:55
Conclusion and Call to Action
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