))
Ep. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti
Manage episode 432989548 series 3490185
コンテンツは Josef Newton によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Josef Newton またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and stresses the importance of a proactive business mindset.
The discussion further explores the impact of digital platforms on marketing, emphasizing the necessity for brands and publishers to embrace video content and remain agile. Additionally, the episode highlights the growing influence of creators on platforms such as TikTok, where creators can often rival traditional publishers in sway and reach. This shift poses both opportunities and challenges for brands, particularly in terms of attribution and ROI measurement for creator campaigns. The episode also addresses the different shopping behaviors between Gen Z and millennials, noting that while Gen Z might lean towards direct purchases on platforms, millennials typically prefer making substantial purchases through their computers.
The discussion concludes with insights into future advertising trends, the importance of customer retention alongside acquisition, and the evolving ecosystem of digital marketing in a rapidly changing content landscape.
Key topics with timestamps:
00:00 Navigating Consumer Attention in a Changing Landscape
05:40 Adapting to Changing Consumer Behavior in Video Marketing
08:40 The Vital Influence of Creators in Marketing
12:02 Optimizing Multi-Channel Marketing for Better ROI
16:02 Ad Fatigue: Shifting Focus to Existing Customers
18:46 The Evolution of Customer Targeting in Digital Advertising
22:38 Adapting to the Speed of Vertical Video
25:11 Strategies for Successful Content Production and Amplification
Schedule a call with one of our contextual advertising experts today at seedtag.com
Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.
18 つのエピソード
シェア
