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Ep. 58 - (Part 1) 2023 in Review and Operating Priorities for the Year Ahead w/ Brian Williams and Andrew Howlett
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Ep. 58 - (Part 1) 2023 in Review and Operating Priorities for the Year Ahead w/ Brian Williams and Andrew Howlett
This episode of The Professional Services Pursuit is part one of a two-part series taken from a recent SoDA (Society of Digital Agencies) webinar. Brent interviews agency leaders Brian Williams - Founder and CEO at Viget, and Andrew Howlett - Partner and CEO at Struck. They provide some great insights on how their agencies fared in 2023 and where they plan to focus their efforts in 2024 from an operations standpoint and beyond.
Other topics covered in this episode include:
- The unique challenges faced in 2023
- How each agency handled uncertainty
- The impact big tech had on the agency space
- Balancing staff against profitability
- Striking the right balance of hybrid work for optimal creativity and productivity
- The critical importance of revenue forecasting and utilization in 2024
Be sure to read the State of Agency Operations Survey referenced in this episode for additional agency trends and priorities in 2024.
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