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Taking on Big CPG and How to Deal with a Cease and Desist with Dillon Ceglio from Chubby Snacks
Manage episode 366028270 series 3446717
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In this episode, we meet Dylan Ceglio CEO of Chubby Snacks.
Chubby Snacks is a better-for-you alternative to peanut butter and jelly sandwiches.
Dillon shares how he went from a modest upbringing to a digital agency owner to a healthy snack brand founder.
Other topics covered in this episode
- Trademark protection
- Transitioning from DTC to retail
- Retail distribution
- Digital Marketing for retail
Key Takeaways
- Don’t reinvent the wheel with business models that work
- KeHE and UNFI are key distributor relationships in the retail distribution model
- Tradeshows are a great way to get in front of retail buyers
- Geotargeting is key to retail digital marketing campaigns
- Put 80% of your efforts into 20% of your stores where its key to move the needle
Please let us know your thoughts about the episode!
Where to find Dillon Ceglio:
Linkedin: https://www.linkedin.com/in/dillon-ceglio/
Website: https://www.chubbysnacks.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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