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Making Wellness Accessible to Everyone: An Interview with Angie Tebbe, Founder of Rae Wellness
Manage episode 360536493 series 3446717
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In this episode, we meet Angie Tebbe, the founder, and CEO of Rae Wellness.
Rae Wellness is womens supplement brand focused on accessibility.
In this episode, we hear about Angie’s 13 years of experience at Target and how she married that with her upbringing to launch Rae Wellness
Other topics covered in this episode
- Knowing your strengths and weaknesses
- Omnichannel brand experience
- Understanding the buyer’s journey with data
- Making choices that drive incremental impact
Key Takeaways
- Nothing matters more than listening to your customer
- The customer doesn’t know what’s wrong but knows something isn’t right
- It’s not about being everywhere, it’s about selling through
- A buyers journey with a hundred touchpoints can look like a hurricane, focus on the top 3 conversion points
- Balance quantitative and qualitative data to get the full story
- Content and community make buyers feel like part of something bigger than buying a product
Please let us know your thoughts about the episode!
Where to find Angie Tebbe:
Linkedin: https://www.linkedin.com/in/angie-tebbe-5867996/
Website: https://raewellness.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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