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Building a New Category and Operating a Celebrity-led Brand with Scout Brisson from De Soi
Manage episode 364650281 series 3446717
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In this episode, we meet Scout Brisson, CEO of De Soi.
De Soi is a non-alcoholic beverage brand made with natural adaptogens.
Scout gives a deep dive on what it’s like to create a new category and some of the benefits of being a celebrity-led brand.
Topics covered
- Non-alcohol category
- New category creation
- Role of DTC
- Celebrity brands
- Liquor vs traditional distribution
Takeaways
- Non-alcohol category is young and has a lot of room to grow
- New categories require education at every touch point in the funnel
- DTC and retail are connected flywheel, not separate funnels
- It takes 7 brand touchpoints to breed familiarity and desire to buy
- GoPuff, BevMil, Boisson and Faire are all helping De Soi expand distribution thoughtfully
- Celebrities can bring audience, content, brand awareness, unique giveaways, and warm introductions to high-end restaurants/bars
- Find distributors who rep multiple brands and can work on commission
Please let us know your thoughts about the episode!
Where to find Scout Brisson:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: https://drinkdesoi.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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