#26 Hyperlocal advertising and buying ads correctly with guest Robert Brill
Manage episode 407922055 series 3515872
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In this episode, Steve Hamoen and guest Robert Brill discuss strategies for successful marketing, including hyperlocal advertising, aligning with audience vision, and AI's role in targeting. They also explore the significance of a holistic approach to marketing and sales, the practice of creating multiple ads to find the winner, and the importance of task delegation in business. (0:00) Introduction of guest Robert Brill (2:20) Developing a successful marketing strategy (6:28) The benefits and methods of hyperlocal advertising (12:29) Aligning advertising strategies with your target audience's vision (14:17) The importance of a holistic marketing and sales strategy (18:13) The strategy of creating multiple ads and picking the winning one (20:00) The role of AI in advertising and its impact on targeting (24:50) Understanding the intricacies of advertising and its practice (28:13) The importance of delegating tasks in business (28:55) Closing remarks with Robert Brill and preview of the next episode
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