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コンテンツは Daniel Murray によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Daniel Murray またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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270 - How to Monetize a Podcast, with George Macdonald
Manage episode 429624825 series 2803920
コンテンツは Daniel Murray によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Daniel Murray またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Anyone can start a podcast. But not anyone can monetize one.
I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?
Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.
Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.
00:01:53 - Creating High-Performance Podcasts for Partnerships
00:06:16 - UK Sees Massive Growth in Podcast Consumption
00:09:51 - Brands Utilizing Podcasts for Advertising
00:15:46 - Podcasting Boosts Client Consideration and Awareness
00:17:42 - Promote Podcasts Across Various Channels
00:22:30 - Podcast Talent: Engaging and Relatable
00:24:36 - Balancing Ads and Content in Podcasts
00:27:40 - Qualities for Successful Podcast Partnerships
00:30:55 - Questions to Ask Before Podcast Sponsorship
00:32:25 - Podcasting: The Best Medium Out
Follow George:
LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk
Podcast: https://www.thehighperformancepodcast.com/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
438 つのエピソード
シェア
Manage episode 429624825 series 2803920
コンテンツは Daniel Murray によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Daniel Murray またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Anyone can start a podcast. But not anyone can monetize one.
I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?
Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.
Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.
00:01:53 - Creating High-Performance Podcasts for Partnerships
00:06:16 - UK Sees Massive Growth in Podcast Consumption
00:09:51 - Brands Utilizing Podcasts for Advertising
00:15:46 - Podcasting Boosts Client Consideration and Awareness
00:17:42 - Promote Podcasts Across Various Channels
00:22:30 - Podcast Talent: Engaging and Relatable
00:24:36 - Balancing Ads and Content in Podcasts
00:27:40 - Qualities for Successful Podcast Partnerships
00:30:55 - Questions to Ask Before Podcast Sponsorship
00:32:25 - Podcasting: The Best Medium Out
Follow George:
LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk
Podcast: https://www.thehighperformancepodcast.com/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
438 つのエピソード
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プレーヤーFMへようこそ！
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。
The Marketing Millennialsに似ているもの
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
