Leveraging Loyalty with Jenny Wemert

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

For many real estate agents, leads and deals are the currency of success. But we’d propose another, more valuable currency: loyalty. In this business, earning your clients’ loyalty can make the difference between one paycheck, and a lifetime of rewards. And if you run a team, loyalty isn’t just for consumers: it’s also for your agents and staff. That kind of trust can be hard to come by. But Jenny Wemert has it figured out. Jenny is consistently ranked one of the top 50 agents in Orlando, Florida, and now supports a team of 36 real estate professionals. Her success is all about loyalty, both from clients, who have given her over 400 five-star reviews on Zillow, and from team members who have been with the organization for years. In this interview, Jenny Wemert shares her secrets to earning loyalty in real estate, and explains why running a successful team often means taking a step back.