A System for Success with Katrina Benton

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

When asked why they don’t use content marketing to promote their businesses, real estate agents have all kinds of explanations. They say they’re too busy, or they tried it and it didn’t work, or their market is too competitive. But Katrina Benton is here to debunk all these excuses, and then some. A lifelong resident of Anchorage, Alaska, Katrina comes from a long line of real estate professionals. But unlike her father and grandfather, Katrina has invested heavily in digital marketing. That investment has helped her build a sustainable year-round practice in a highly seasonal market. Now, Katrina is taking her show on the road, helping agents in Texas, California, and Colorado use her content and tools to grow their own businesses. In this interview, Katrina Benton describes how agents can turn their content and tools into a full-fledged marketing system, and explains why being busy isn’t the same as being successful.