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コンテンツは Salesforce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Salesforce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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How to Speak ABM: Episode 5 – Three’s Company
Manage episode 276274501 series 107975
コンテンツは Salesforce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Salesforce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.
Guests:
- Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
- Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
- Cinzia Bazzo - National Vice President Retail Canada, Salesforce
Resources:
- Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
- BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
123 つのエピソード
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Manage episode 276274501 series 107975
コンテンツは Salesforce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Salesforce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.
Guests:
- Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
- Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
- Cinzia Bazzo - National Vice President Retail Canada, Salesforce
Resources:
- Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
- BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
123 つのエピソード
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continue reading
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
