How to Find Growth Hacks & Marketing Ideas

The Mapplinks Digital Marketing Show

Welcome to the next lesson in our 30-day Growth Marketing Course! Today, we'll be discussing the toolset for growth marketing and how research can help you uncover growth opportunities for your business. Research is a critical component of growth marketing, and it involves gathering data and insights to inform your strategy. In this video, we'll be discussing several key areas for research, including researching your target audience, identifying your One Metric That Matters (OMTM), and analyzing your current strategy. Researching your target audience involves gathering data and insights about their needs, pain points, and behaviors. By understanding your audience better, you can develop more effective marketing campaigns that resonate with them. We will also be discussing the process of generating ideas and how to use the three C's of growth hacking to do so: channels, competitors, and communities. Moving on to the three C's framework, we will explain how to use this framework to generate ideas and provide examples of how to use it effectively. We will also discuss how to analyze competitors and their audiences to get new ideas for content and outreach strategies. To execute ideas effectively, we will discuss the three P's framework: piggybacking, partnerships, and paid opportunities with examples of each framework and explain how to use them to execute ideas successfully. Listen to the the whole podcast for an in-depth dive to understand the growth opportunities through research.