Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In this episode our friends attempt to talk to the nonsensical Keety, discuss skating games, and destroy each others' mothers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss the problems of the world such as autonomous areas, archive's e-book problems, and each others' mothers! --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss topics ranging from Joe Rogan's podcast acquisition to Space X's failed launch to each other's mothers. Stay tuned for this new, and potentially exciting, season of The Kiwi and Picasso Show! --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support…
In this episode our friends talk to Liberace, the guest for the episode. Unfortunately, Liberace isn't very good at discussing concepts ranging from musicals to television shows -- all the way to Liberace's mother and father. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support…
In this episode our friends talk about concepts ranging from Andrew Yang to Rocko's Modern Life -- to each other's mothers! --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss concepts ranging from social media interfering with elections to the mass shootings -- to each others' mothers AND fathers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss concepts ranging from Jay and Silent Bob Reboot's trailer to the consequences of misgendering at Berkeley -- to each other's mothers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss concepts ranging from Arnold Schwarzenegger to the length of this video -- to each other's mother's. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss topics ranging from the ethics of spoiling bad endings to big fat healthy people -- to each other's mother's! --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss topics ranging from Andrew Yang to other things -- to each other's mothers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss topics ranging from the acceptance of pedophiles in society to Donald Trump -- to each other's mothers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends discuss concepts ranging from E3 to toilets -- to each other's mother's. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our friends talk about topics ranging from Andrew Yang to The Shining -- to each other's mothers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode we discuss concepts ranging from reptilians to Avatar -- to each other's mothers. --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
In this episode our beloved friends discuss topics ranging from wrestling to alternative energy sources -- to each other's mothers! --- Support this podcast: https://podcasters.spotify.com/pod/show/thekiwiandpicassoshow/support
プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。