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コンテンツは Audioboom and John Batchelor によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Audioboom and John Batchelor またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#StateThinking: #PANAMA: PRC influence peddling. @MaryKissel Former Senior Adviser to the Secretary of State. Executive VP Stephens Inc.
Manage episode 463916111 series 96788
コンテンツは Audioboom and John Batchelor によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Audioboom and John Batchelor またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
#StateThinking: #PANAMA: PRC influence peddling.
@MaryKissel Former Senior Adviser to the Secretary of State. Executive VP Stephens Inc.
1913
@MaryKissel Former Senior Adviser to the Secretary of State. Executive VP Stephens Inc.
1913
46568 つのエピソード
Manage episode 463916111 series 96788
コンテンツは Audioboom and John Batchelor によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Audioboom and John Batchelor またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
#StateThinking: #PANAMA: PRC influence peddling.
@MaryKissel Former Senior Adviser to the Secretary of State. Executive VP Stephens Inc.
1913
@MaryKissel Former Senior Adviser to the Secretary of State. Executive VP Stephens Inc.
1913
46568 つのエピソード
Semua episode
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The John Batchelor Show
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1 GOOD EVENINg The show begins in Paris where EU leaders meet in emergency session to find a solution to Ukraine... 9:11
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GOOD EVENINg The show begins in Paris where EU leaders meet in emergency session to find a solution to Ukraine... 1789 CBS EYE ON THE WORLD WITH JOHN BATCHELOR FIRST HOUR * 9:00-9:15: UKRAINE: EU NATIONS CANNOT AGREE Guest: Anatol Lieven, Quincy * 9:15-9:30: NATO: RUSSIA WANTS ROLLBACK Guest: Anatol Lieven, Quincy * 9:30-9:45: SCOTUS: DOGE IS UNCONSTITUTIONAL Guest: Richard Epstein, Civitas Institute * 9:45-10:00: DOJ: ERIC ADAMS AND "WITHOUT PREJUDICE" Guest: [Guest name not provided] SECOND HOUR * 10:00-10:15: MRMARKET: WALMART CAN SEE CHRISTMAS SLOWDOWN Guest: Chris Riegel, CEO Scala.com (@Stratacache) * 10:15-10:30: QUANTUM COMPUTING REPORT: MICROSOFT CLAIMS PROGRESS Guest: Brandon Weichert, National Interest * 10:30-10:45: DOGE: JUDGE CHUTKAN STEPS BACK Guest: @AndrewCMcCarthy @NRO @ThadMcCotter @TheAmGreatness * 10:45-11:00: DOJ: RESIGNATIONS AND NO DECISION Guest: @AndrewCMcCarthy @NRO @ThadMcCotter @TheAmGreatness THIRD HOUR Book Discussion: "Embers of the Hands: Hidden Histories of the Viking Age" by Eleanor Rosamund Barraclough * 11:00-11:15: Part 1/8 * 11:15-11:30: Part 2/8 * 11:30-11:45: Part 3/8 * 11:45-12:00: Part 4/8 FOURTH HOUR * 12:00-12:15: CANADA: SEEKING DOGE Guest: Conrad Black, National Post * 12:15-12:30: PANAMA: SUCCESSFUL Guest: Mary Anastasia O'Grady, WSJ * 12:30-12:45: IRAN: CHARM OFFENSIVE (Part 1) Guest: Behnam Ben Taleblu, FDD * 12:45-1:00 AM: IRAN: CHARM OFFENSIVE (Part 2) Guest: Behnam Ben Taleblu, FDD…
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The John Batchelor Show
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1 122: #IRAN: CHARM OFFENSIVE. BEHNAM BEN TALEBLU, FDD 9:20
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122: #IRAN: CHARM OFFENSIVE. BEHNAM BEN TALEBLU, FDD 1925 PERISA
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The John Batchelor Show
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1 1/2: #IRAN: CHARM OFFENSIVE. BEHNAM BEN TALEBLU, FDD 10:20
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1/2: #IRAN: CHARM OFFENSIVE. BEHNAM BEN TALEBLU, FDD 1887 TEHRAN
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The John Batchelor Show
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#PANAMA: SUCCESSFUL. MARY ANASTASIA O'GRADY WSJ 1910 CANAL
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The John Batchelor Show
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1 #CANADA: SEEKING DOGE. CONRAD BLACK, NATIONAL POST 9:04
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#CANADA: SEEKING DOGE. CONRAD BLACK, NATIONAL POST 1900 QUEBEC
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The John Batchelor Show
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1 4/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) 7:55
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4/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) https://www.amazon.com/Embers-Hands-Eleanor-Barraclough/dp/1788166744 Imagine a Viking, and a certain image springs to mind: a nameless, faceless warrior, leaping ashore from a longboat, and ready to terrorise the hapless local population of a northern European country. Yet while such characters define the Viking Age today, they were in the minority. This is the history of the other people who inhabited the medieval Nordic world-not only Norway, Denmark and Sweden, but also Iceland, Greenland, parts of the British Isles, Continental Europe and Russia- a history of a Viking Age filled with real people of different ages, genders and ethnicities, as told through the traces that they left behind, from hairstyles to place names, love-notes to gravestones. It's also a history of humans on an extraordinarily global stage, spanning the centuries from the edge of the North American continent to the Russian steppes, from the Arctic wastelands to the Byzantine Empire and the Islamic Caliphate. 1777 CUTHBERT ZLINDISFARNE…
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The John Batchelor Show
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1 3/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) 11:45
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3/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) https://www.amazon.com/Embers-Hands-Eleanor-Barraclough/dp/1788166744 I a Viking, and a certain image springs to mind: a nameless, faceless warrior, leaping ashore from a longboat, and ready to terrorise the hapless local population of a northern European country. Yet while such characters define the Viking Age today, they were in the minority. This is the history of the other people who inhabited the medieval Nordic world-not only Norway, Denmark and Sweden, but also Iceland, Greenland, parts of the British Isles, Continental Europe and Russia- a history of a Viking Age filled with real people of different ages, genders and ethnicities, as told through the traces that they left behind, from hairstyles to place names, love-notes to gravestones. It's also a history of humans on an extraordinarily global stage, spanning the centuries from the edge of the North American continent to the Russian steppes, from the Arctic wastelands to the Byzantine Empire and the Islamic Caliphate. 2016 LINDISFARNE…
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The John Batchelor Show
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1 2/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author 6:44
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2/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) https://www.amazon.com/Embers-Hands-Eleanor-Barraclough/dp/1788166744 Imagine a Viking, and a certain image springs to mind: a nameless, faceless warrior, leaping ashore from a longboat, and ready to terrorise the hapless local population of a northern European country. Yet while such characters define the Viking Age today, they were in the minority. This is the history of the other people who inhabited the medieval Nordic world-not only Norway, Denmark and Sweden, but also Iceland, Greenland, parts of the British Isles, Continental Europe and Russia- a history of a Viking Age filled with real people of different ages, genders and ethnicities, as told through the traces that they left behind, from hairstyles to place names, love-notes to gravestones. It's also a history of humans on an extraordinarily global stage, spanning the centuries from the edge of the North American continent to the Russian steppes, from the Arctic wastelands to the Byzantine Empire and the Islamic Caliphate.…
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The John Batchelor Show
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1 1/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) 11:04
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1/8: Embers of the Hands: Hidden Histories of the Viking Age Hardcover – August 29, 2024 by Eleanor Rosamund Barraclough (Author) https://www.amazon.com/Embers-Hands-Eleanor-Barraclough/dp/1788166744 Imagine a Viking, and a certain image springs to mind: a nameless, faceless warrior, leaping ashore from a longboat, and ready to terrorise the hapless local population of a northern European country. Yet while such characters define the Viking Age today, they were in the minority. This is the history of the other people who inhabited the medieval Nordic world-not only Norway, Denmark and Sweden, but also Iceland, Greenland, parts of the British Isles, Continental Europe and Russia- a history of a Viking Age filled with real people of different ages, genders and ethnicities, as told through the traces that they left behind, from hairstyles to place names, love-notes to gravestones. It's also a history of humans on an extraordinarily global stage, spanning the centuries from the edge of the North American continent to the Russian steppes, from the Arctic wastelands to the Byzantine Empire and the Islamic Caliphate. 1777 LINDISFARNE…
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The John Batchelor Show
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1 #DOJ: RESIGNATIONS AND NO DECISION. @ANDREWCMCCARTHY @NRO @THADMCCOTTER @THEAMGREATNESS 7:35
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#DOJ: RESIGNATIONS AND NO DECISION. @ANDREWCMCCARTHY @NRO @THADMCCOTTER @THEAMGREATNESS 1865 RICHMOND
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1 #DOGE: JUDGE CHUTKAN STEPS BACK. @ANDREWCMCCARTHY @NRO @THADMCCOTTER @THEAMGREATNESS 12:05
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#DOGE: JUDGE CHUTKAN STEPS BACK. @ANDREWCMCCARTHY @NRO @THADMCCOTTER @THEAMGREATNESS 1876 SCOTUS
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1 #QUANTUM COMPUTING REPORT: MICROSOFT CLAIMS PROGRESS. BRANDON WEICKERT, NATIONAL INTEREST 8:54
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#QUANTUM COMPUTING REPORT: MICROSOFT CLAIMS PROGRESS. BRANDON WEICKERT, NATIONAL INTEREST
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1 #MRMARKET: WALMART CAN SEE CHRISTMAS SLOWDOWN. #SCALAREPORT: CHRIS RIEGEL CEO, SCALA.COM@STRATACACHE. 8:54
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#MRMARKET: WALMART CAN SEE CHRISTMAS SLOWDOWN. #SCALAREPORT: CHRIS RIEGEL CEO, SCALA.COM @STRATACACHE.
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#DOJ: ERIC ADAMS AND "WITHOUT PREJUDICE." 1904 NYC
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1 #SCOTUS: IS DOGE IUNCONSTITUTIONAL? RICHARD EPSTEIN, CIVITAS INSTITUTE 13:15
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#SCOTUS: IS DOGE IUNCONSTITUTIONAL? RICHARD EPSTEIN, CIVITAS INSTITUTE 1893 SCOTUS
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