#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic

The Internet Marketing Podcast

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

• JJ's journey from videography becoming a Head of Marketing & Analytics
• The role of curiosity in data analysis
• The importance of documenting your marketing hypotheses
• Do you need data science skills to be a data analyst?
• Getting over the fear of asking challenging business questions
• How to structure the perfect marketing insight

Referenced on this episode:

• Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

CONNECT WITH JJ/MEDIA AUTHENTIC:

• https://mediauthentic.com/
• https://betterthandata.com/

CONNECT WITH SCOTT:

• [e-mail]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [e-mail]

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