#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan

The Internet Marketing Podcast

コンテンツは Internet Marketing Podcast – SiteVisibility and Rough Agenda によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Internet Marketing Podcast – SiteVisibility and Rough Agenda またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

8M ago 30:12

MP3•エピソードのホーム

In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.

In this episode:

04:27 Research, writing, and personal qualities in learning.

11:51 Understanding customer emotions for effective content strategy.

15:28 Involving interviewees, preparing questions, showing impact.

20:42 AI's potential and ethical concerns.

27:22 The impact of unconventional inspiration.

Resources mentioned in this episode:

Into The Woods by John Yorke

They Ask You Answer by Marcus Sherridan

More about our guests:

Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.

Connect with Araminta here:

https://www.linkedin.com/in/aramintarobertson/

https://www.mintcopywritingstudios.com/

Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.

Connect with Fiona here:

https://www.linkedin.com/in/fiona-brennan/

https://www.indiessentials.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

736 つのエピソード

#Careers #Entrepreneur #Business #Marketing #Internet Marketing Podcast – SiteVisibility #Advertising