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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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気に入った28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Huddle with Landria Seals Green
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コンテンツは LandriaSealsGreen によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LandriaSealsGreen またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Thinker. Creative. Problem Solver. Focusing on equitable and effective learning spaces for the clinician, parent, and child. Find me through my work on The Huddle for Clinicians and Parents. And our K-3 private school for neurodiverse learners, Excel Prep. I talk about it all on this podcast.
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8 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 1433640
コンテンツは LandriaSealsGreen によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、LandriaSealsGreen またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Thinker. Creative. Problem Solver. Focusing on equitable and effective learning spaces for the clinician, parent, and child. Find me through my work on The Huddle for Clinicians and Parents. And our K-3 private school for neurodiverse learners, Excel Prep. I talk about it all on this podcast.
…
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8 つのエピソード
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The Huddle with Landria Seals Green
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Landria talks about her perspective concerning holding kids back in school. A discussion about regression and retention and why we should take these words off the table when it comes to educating children.
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The Huddle with Landria Seals Green
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In this episode, Landria gives insight into her self-talk and why of being a school for kids who are neurodiverse. #excelprepschools #autism #learningdisabilities #education #specialeducation #innovation
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The Huddle with Landria Seals Green
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In this episode, Landria talks selection of curriculum and tools to teach students with specialized learning needs. How do we select? How some tools don't make sense and how are we really looking at skill and meeting the needs of children? She introduces the concept of #ExcelPrepSchools.
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The Huddle with Landria Seals Green
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1 Sponsorship. Is this the right word? Do we really need this? 7:44
7:44
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In this episode, Landria discusses sponsorship as a component to mentorship. She questions is this is what we are looking for or something we really need.
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The Huddle with Landria Seals Green
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Landria Seals Green is back again discussing supervision and mentorship relationships.
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The Huddle with Landria Seals Green
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1 Difficult Conversations with Parents in Autism (a talk to therapists) 16:04
16:04
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Host Landria Seals Green discusses handling difficult questions in parent communication.
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The Huddle with Landria Seals Green
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1 Hiring Therapists with No Bites. Change your Recruitment Culture 27:58
27:58
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気に入った27:58![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
This podcast discussing recruitment practices in the field of Speech-Language Pathology and Applied Behavior Analysis as a cultural shift.
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The Huddle with Landria Seals Green
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1 Clinical Practice. Business of Therapy. episode 1 31:37
31:37
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気に入った31:37![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Podcast discussing the Business side of therapy practices in Autism, ABA, and Speech Pathology. Clinical issues and best practices also discussed.
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